Global Director, Digital Marketing
2 weeks ago
This position is based in Chicago with 5 days per week in office at Chicago or Oak Brook headquarters Responsibilities include:
- Builds and drives ADM's digital marketing strategy, roadmap, and activation plan, collaborating with stakeholders to align on campaign objectives across multiple categories and regions.
- Leads the development and execution of digital marketing deliverables and global workstreams, including website evolution, SEO, Paid Search, Analytics, Marketing automation and lead generation tactics
- Directs and mentors the Marketing teams to determine most effective digital tactics and channels to achieve engagement goals and lead acquisition and conversion across the customer journey, as part of the overall integrated marketing campaigns plans and process
- Builds and grows ADM's digital talent by developing strategic staffing plans for your department.
- Drives cross-discipline integration and collaboration among key internal stakeholders (Marketing Business, sales, IT) to develop and execute annual digital marketing roadmap
- Manages agency partner relationships by developing scopes of work, evaluating agency performance and ensuring resources and staffing plans support ADM's business unit needs
- Monitors performance and develops action items to ensure ADM is tracking to meet and exceed identified targets.
- Proactively identifies opportunities for processes optimization and ways to deliver more effective and efficient solutions
- Remains at the forefront of digital marketing trends, always looking for new and innovative digital marketing capabilities
- Bachelor's degree in marketing, digital communication, or a related field; MBA is preferred.
- 15+ years of experience developing results-oriented digital marketing capabilities for a global organization, within global web agencies and / or digital marketing consulting firms
- 10+ years in working at a digital agency or managing a digital agency partner, including developing scope of work agreements, budget management, efficient decision making, management of the execution
- Experience in working with a global team is important, prior experience in B2B is required; prior experience in the food and beverage industry is a bonus.
- Proven ability to build relationships, collaborate effectively and lead by influence at varying levels of the organization
- Experience in leading a blended team of internal, external, and cross-functional stakeholders
- Superior strategic thinking, problem solving and innovative mindset. Ability to quickly adapt to changing environments related to the role
- Passionate about talent development and managing a diverse and inclusive team
- Marketing, consulting, transformation background
- Excellent educational and communication skills to train and empower stakeholders at all levels of the organization
- Demonstrated ability to think strategically and convert strategy into plans and actions that drive growth
- Strong interpersonal, verbal and written communication skills; comfortable presenting to senior leaders and coaching and developing talents within the team
- Demand Generation Digital Marketing strategy and planning: set the vision
- ion and objectives, KPIs and targets, web marketing levers to use as part of integrated marketing communications, roadmap
- Website evolution, UX/UI
- E-commerce experience
- Expertise in data analytics and performance marketing
- Expertise in SEO, SEM
- Expertise with Marketing Automation, Pardot/Salesforce, lead scoring and routing
- Account Based marketing
- Content marketing experience
- Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
- Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
- Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
- Paid time off including paid holidays.
- Adoption assistance and paid maternity and parental leave.
- Tuition assistance.
- Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
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