Director, Integrated Global Marketing Campaigns

4 weeks ago

Chicago, United States Publicis Sapient Full time

As the Director of Integrated Global Marketing Campaigns (Performance) you will play a pivotal leadership role in reimagining our global performance campaign marketing strategy. You will collaborate across the organization – sales, web, marketing ops, media, and brand/industry/recruitment/product marketing – to develop a holistic, end-to-end growth strategy.

You are fluent in building and managing campaigns across various channels from social, SEM, display, to drive revenue/lead conversion and increase ROI. You possess a deep understanding of how to identify marketing performance issues by analyzing data and using those insights to optimize campaign performance. In this role, you will act as both a player and as a coach. You will create and share a Performance Marketing vision and strategy and then coach a large team of diverse campaign managers towards your set strategy. You will be responsible for defining team structure – including hiring new talent, retaining existing talent, and nurturing junior talent. The right person is also well versed in MarTech strategies and knows how to harness the power of technology to build a seamless, personalized user journey. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth. This role requires a growth mindset – someone who is constantly consuming and understanding audience insights, buyer trends, data forecasts, and market research— in the effort to build the best possible campaign journey and experience for our audience. This person is a self-starter, motivated and a natural collaborator. This person is not afraid of the white space and instead energized by “uncharted waters.” Your Impact:

•Partner across the organization – sales, web, marketing ops, media & brand/industry/recruitment/product marketing to develop a holistic, end-to-end performance marketing vision and strategy

•Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy

•Re imagine our company’s performance marketing strategy from:

•How we build an execute campaigns

•How we go to market across various channels

•How we leverage and integrate MarTech tools

•How we personalize our customer messaging

•How we test new channels and technology in order to stay relevant

•How we use data to define campaign ROI / success

•Drive exponential growth and revenue for a leading digital transformation partner

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