Product Marketing Manager, Platform Marketing

4 weeks ago

San Francisco CA, United States Carta Full time

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Today, Carta's platform manages nearly three trillion dollars in equity globally.
Our journey started with digitized stock certificates. Those twenty dollar digital stock certificates turned into our flagship Cap Table Management solution. And we have continued to innovate atop our flagship product: launching into new verticals, building a Fund Administration business to help venture and private equity investors manage their funds, helping our customers make smarter compensation decisions (Total Compensation), access expert tax and equity advice (Equity Advisory), raise new rounds (Fundraising) and more.
As Carta's Head of Product Marketing, you will:
Manage a team of product marketing managers, providing leadership, guidance, and mentorship to drive their professional growth and success.
Work with product management, marketing, business development, and sales to develop and execute comprehensive go-to-market plans for new product launches and feature updates.
Advocate for Carta's users, working closely with customer success to gather and synthesize feedback and partnering with product to inform the roadmap and strategy.
Partner across Carta's product, engineering, marketing, sales, and customer success teams to drive forward our go-to-market and launch initiatives.
Define and measure success, ensuring that we're tracking the right metrics and delivering on our mission of driving product adoption.
Enable our sales and marketing teams with sales enablement materials, including presentations, battle cards, and product collateral, to ensure we're effectively communicating our value proposition.
At Carta, Product Marketing is a highly cross-functional team with a mission to build deep insights about our customers and use those insights to launch with velocity and impact, drive adoption of the product, and inform the product strategy. Our product marketing team works across every stage of the product process, from ideation and development through to launch and measurement.
As the Head of Product Marketing at Carta, you will lead a team of Product Marketing Managers to develop and execute product marketing strategies to drive the adoption and growth of Carta with our customers.
Here are some of the attributes we're looking for in our Head of Product Marketing:
You're an experienced leader with 10+ years of experience in product marketing or related roles, ideally with a focus on technical products (particularly fintech and private markets products).
You are a doer, with a proven track record of developing and executing successful product marketing strategies that drive adoption and revenue growth in multi-product, network effect-driven companies.
You're highly organized , able to manage complex projects across multiple work-streams, and drive velocity in a multi-product organization.
You have managed and mentored teams in a complex organizational structure. You have an analytical approach , with the ability to synthesize data to inform decision-making and measure the impact of product marketing initiatives.
Carta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
~ $If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.The company has been included on the Forbes World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies. Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.
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