Brand Specialist

2 weeks ago

Garner NC, United States Butterball Full time

Butterball, LLC, one of America’s most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices.
The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, which is a key growth area for the organization. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories. The Brand Manager will also lead multiple project teams, requiring strong collaboration with cross-functional partners. Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, utilizing expertise in brand management, consumer behavior, and market trends. 

Formulates and executes annual marketing plans for the Company, ensuring alignment with the organization’s objectives to maximize profitability and brand growth.
Oversees the design and quality of Consumer Packaged Goods products to consistently meet brand standards and fulfill the brand promise.
Analyzes syndicated data monthly to anticipate trends, assess strategic implications, and drive new product development.
Establishes strategic direction through briefs for media planning, custom research, public relations (PR), packaging, and promotions within the product segment, ensuring alignment with overall brand positioning.
Partners closely with stakeholders to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.
Assesses creative concepts and media plans against strategic briefs, managing their execution to ensure alignment with brand goals.
Collaborates with Business Managers and Finance to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.
Assist with defining and overseeing the development of private label opportunities, guiding all private label initiatives.
Manages A&P (advertising & promotion) budget, maximizing short term and long-term business growth with strategic investments Performs other duties as assigned. 
Creative problem-solving abilities and strategic mindset to champion initiatives with the company’s growth goals and brand equity.
Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives and making actionable recommendations.
Experienced in profit and loss (P&L) analysis and management.
Well-versed in analyzing data (with a preference for experience using IRI/Circana) to derive insights and make informed recommendations.
Expertise in digital marketing and social media strategy.
Versatile in designing and managing consumer research projects, with solid understand of research methodologies.
Demonstrated project management and cross-functional leadership skills.
Skilled in evaluating creative concepts and execution based on creativity, strategic alignment, and consumer impact.
Proficient with Microsoft Suite (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), Power BI, and content management systems.
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
~4+ years of experience in brand management, marketing, or related field is required.
~ Prior work experience in industries such as Manufacturing, Food Manufacturing, or Retail is preferred.

Work is performed in an office environment with telephones, personal computers, and printers. Sedentary position, when not traveling with seldom to occasional lifting of less than 25 pounds.
Willingness and ability to travel up to 25% of the time.   
Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer. 
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
This position is deemed Safety Sensitive for purposes of Butterball’s Drug/Alcohol Screening & Testing Policy.

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