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Senior Email Marketing Manager
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Overview Position at Everyday Health – Pregnancy & Parenting. Everyday Health’s Pregnancy & Parenting team is looking for an experienced Senior Email Marketing Manager to lead our email marketing strategy and execution. This role will be instrumental in driving engagement, retention, and revenue through data-driven email programs that deliver measurable results across the customer lifecycle. Responsibilities Strategy & Optimization: Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation Testing & Personalization: Design and implement comprehensive testing frameworks (A/B and multivariate) to optimize subject lines, creative, copy, send times, segmentation, and personalization strategies Performance & Insights: Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements Standards & Playbooks: Develop and maintain email best practices, style guides, and optimization playbooks User Research & Insights: Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points Segmentation & Personas: Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns Attribution & Measurement: Partner with analytics teams to develop attribution models and measure email's impact across the customer journey Revenue & Growth: Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives Lead Generation & Nurture: Build and optimize lead generation programs that move prospects through the funnel; collaborate with sales to develop nurture programs that support pipeline goals Email Revenue & Reporting: Own email revenue targets and regularly report on performance against goals Engagement & Retention: Design lifecycle marketing programs that maximize customer lifetime value; create triggered and automated email flows; monitor deliverability and engagement metrics Qualifications Experience: 5-7+ years of email marketing experience with demonstrated success driving measurable business results Platform Expertise: Deep expertise in email marketing platforms Analytics: Strong analytical skills with experience using data visualization tools and building performance dashboards Optimization: Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue Research: Experience conducting user research and translating insights into effective marketing strategies Project Management: Excellent project management skills with ability to manage multiple campaigns simultaneously Copy & Creative: Strong copywriting and creative briefing abilities Benefits & About Life at Everyday Health: We work in a culture of collaboration and offer competitive salaries plus robust health and wellness benefits, including medical, dental, and vision coverage, life and disability benefits, FSAs, 401(k) with company match, and Employee Stock Purchase Plan. We support work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We provide family building and caregiving support and generous Family Care and Parental leave. Fitness reimbursement and access to wellness programs are available to help our team stay healthy. Our Culture and Values: We are collaborators and problem solvers; we empower one another to make informed decisions and take action. We value innovation, open-mindedness, and inclusivity; doing is greater than talking; our purpose is to deliver enlightened audience experiences with trusted brands. About Ziff Davis: Ziff Davis (NASDAQ: ZD) is a digital media and internet company with brands across technology, shopping, gaming, entertainment, health, cybersecurity, and martech. Its key verticals include Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity, and Marketing Technology. Equity & Inclusion: Ziff Davis is an Equal Opportunity Employer. We are committed to fairness, equal opportunity and belonging for all employees worldwide. Compensation: The salary range for this role is $90,000 to $115,000. Actual pay is determined based on factors including experience, scope, capabilities, education, and location. We have employees in 40+ states and offices in NYC, Asheville, Boston, London, and Mumbai. #J-18808-Ljbffr
