Regional Sales Director

Human Resources leader creating value through common sense approaches and data-driven decisions. Company Overview Unirac is North America’s leading manufacturer of solar PV mounting systems, roof attachments, roof flashings, and accessories. For over two decades, we have delivered the best solar PV racking products and services because we know it’s not just about building your solar projects quickly, it’s about doing it right. With over 1,500,000 installations, partnering with Unirac leverages experience that makes a difference. Unirac offers the most comprehensive solar racking products and services in the industry. We have everything our customers and partners need for their project, and the services and support to help make it happen. We strive for a great customer experience and are passionate about our customers’ success. We transform their businesses through product innovation, enabling technologies, and an exceptional experience. We may manufacture solar racking, but our true focus is on creating the best customer experience for our partners. With Unirac, you get responsive customer support, an array of innovative solar solutions, and services that will help keep you ahead in a constantly evolving industry. Unirac enables its customers to power the world with clean, abundant energy by creating dependable, innovative mounting solutions. Our people are our biggest asset. We recruit the brightest and most creative minds, who aren’t afraid to think big or challenge the status quo. They know that their opinion counts, and they make things happen. As a company, we aspire to: Create enthusiastic customers through providing ease of installation, responsive services, and competitive value based on decades of trusted experience. Cultivate a high performing, ethical culture centered around an entrepreneurial spirit and challenging work. Deliver positive value for our shareholders through excellence in innovation, industry collaboration and execution. Job Summary As the Regional Sales Director, you will lead and oversee the sales performance within the assigned region. Your primary focus will be on driving revenue growth by creating new business opportunities and supporting existing business relationships. You will be accountable for achieving regional revenue targets and leading and mentoring a team of sales representatives to excel in their roles. This field-based position offers an exciting opportunity for a strategic and customer-focused sales leader with a passion for driving results and team success. Responsibilities Sales Leadership and Team Management: Lead, mentor, and develop a high-performing sales team within the region, setting clear performance expectations and providing guidance to achieve individual and team goals. Conduct regular one-on-one meetings and team training sessions to enhance sales skills, product knowledge, and sales strategies. New Business Creation and Territory Management: Develop and implement comprehensive regional sales plans and strategies to achieve revenue targets and business objectives. Identify potential clients and opportunities within the region, initiating and fostering relationships to generate new business leads. Existing Business Support and Account Management: Ensure the retention and growth of existing business within the region by providing exceptional customer support and identifying upselling/cross-selling opportunities. Conduct regular business reviews with key clients to understand their evolving needs and build strong relationships. Sales Forecasting and Performance Reporting: Prepare accurate sales forecasts and performance reports, tracking regional progress toward revenue targets and identifying areas for improvement. Utilize CRM software and sales tools to manage customer interactions, record activities, and update sales data. Collaboration and Strategy Execution: Collaborate with cross-functional teams, including marketing, finance, and product management and development, to align sales strategies and drive overall business success. Execute company-wide sales initiatives and ensure successful implementation within the region. Requirements Education: Bachelor's degree in Business, Marketing, or a related field preferred. Experience: Proven experience in sales leadership, territory management, and creating new business opportunities, preferably in a channel sales environment. Leadership Skills: Demonstrated ability to lead, motivate, and develop a sales team to achieve and exceed performance targets. Sales Expertise: Strong negotiation, closing, and strategic selling skills with a customer‑centric approach. Analytical Mindset: Proficient in data analysis and reporting to derive insights and drive informed decision‑making. Adaptability: Ability to thrive in a fast‑paced and changing sales environment, with a willingness to travel within the assigned region. Tech‑Savvy: Proficient in using CRM software, Microsoft Office, and other sales productivity tools. Positive Attitude: A positive, proactive, and collaborative attitude with a passion for driving results and team success. Must be able to travel as required. In‑territory travel expected up to 4 days a week. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Job Location Home office within the territory with the ability to travel throughout territory (West Coast, including California, Oregon and Washington) as required. Preferred candidates will reside in San Diego, Los Angeles, or San Jose metropolitan areas. Seniority level Director Employment type Full‑time Job function Sales and Business Development Industries Renewable Energy Semiconductor Manufacturing #J-18808-Ljbffr