Social media strategist

This Social Creative Strategist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations. The Social Media team is seeking a highly strategic and trend-savvy Social Creative Strategist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You’ll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. The Social Creative Strategist will bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence, collaborating with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence. Responsibilities Coordinate and execute approved social media campaigns & community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships. Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals. Coordinate timeline management and deliverable tracking for social campaigns. Opportunity Discovery & Partnership Coordination (30%) Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships. Support the agile & reactive content production framework through social listening (mining comments, identifying category-relevant opportunities, competitor & trend-jacking), strategic approach, and creative coordination in partnership with Social Content Creators. Research, evaluate, and recommend potential brand & creator partnerships and collaboration opportunities. Strategy Development (30%) Develop social media strategies for creative content, audience engagement, and platform optimization. Create strategic recommendations for consumer engagement initiatives and social media platform opportunities. Consult on performance analytics and reporting in collaboration with the Social Media Data Analyst, managing the validation of content & audience strategies. Stay ahead of social trends, platform updates, and emerging formats to inform strategic recommendations. Qualifications 2+ years of experience in social media strategy and campaign execution. Experience in social strategy development beyond content creation. Experience in community management and consumer engagement initiatives. Strong understanding of partnership coordination and creator collaboration. Deep understanding of social media platforms, trends, and strategic best practices. Experience with social media management tools (Sprinklr preferred). Excellent communication and project coordination skills. Strong analytical thinking and strategic planning abilities. Bachelor’s degree in marketing, communications, business, or a related field preferred. Bilingual in Spanish is a plus. Working Conditions Hybrid/Remote work from the Greater Chicago or Greater New York metro areas. Must have reliable internet access. Occasional evening or weekend work may be required based on content needs or community escalations. Travel up to 25% may be required for content capture, team collaboration, or event coverage. #J-18808-Ljbffr