Sr Associate Brand Manager

Sr Associate Brand Manager - Remote Eligible The Sr. Associate Brand Manager (Sr ABM) will own execution of our marketing strategy, driving brand growth across eCommerce, Retail, and Direct-to-Consumer (DTC) channels in a fast-paced startup environment. This role is accountable for building and activating campaigns, managing digital performance, and ensuring brand consistency across all touchpoints. The Sr. ABM will also lead and coach a small team, while collaborating cross‑functionally to deliver against ambitious year‑over‑year growth goals. Business: Carbe Diem is on a mission to bring pasta night back to the dinner table with 55% less carbs than traditional pasta and zero compromise in taste & texture. While the business is in the early stages of scaling ( Content, Creative & Brand Stewardship: Lead brand storytelling and creative development across packaging, digital, social, email, and retail, ensuring consistent brand identity and execution excellence. People, Budget & Cross‑Functional Leadership: Develop and coach team members, manage the marketing budget for ROI, and collaborate closely with Sales, Supply Chain, and senior leadership to align on growth drivers. Required Qualifications Bachelor’s degree in Marketing, Business, or related field. 5+ years of marketing experience/brand management in CPG or related industry. Proven experience in new product development and commercialization within the CPG industry. Hands‑on experience with digital marketing platforms (paid social, search, email, etc.). Strong skills in content creation and brand storytelling across multiple channels. Proven ability to analyse performance data and translate insights into action. Strong business acumen with an understanding of how to translate marketing initiatives into business results. Demonstrated ability to manage projects end‑to‑end in a fast‑paced, resource‑constrained environment. Excellent communication and collaboration skills to work cross‑functionally and with external partners. Preferred Qualifications Familiarity with eCommerce and retail marketing, including PDP optimisation and shopper marketing. Experience managing or mentoring. Comfortable with marketing analytics & tools. MBA preferred. Emerging Brand Experience. Additional Considerations Remote Eligible within the United States. International relocation or international remote working arrangements (outside of the US) will not be considered. Applicants for this position must be currently authorised to work in the United States on a full‑time basis. General Mills will not sponsor applicants for this position for work visas. Company Overview We exist to make food the world loves. But we do more than that. Our company is a place that prioritises being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Salary Range The salary range for this position is $93,700.00 - $156,300.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences, performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well‑being. We are proud procuram a foundation of health benefits, retirement and financial well‑being, time off programmes, well‑being support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organisation performance. Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request. Seniority Level Associate Employment Type Full‑time Job Function Project Management, Strategy/Planning, and Marketing Industries Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing #J-18808-Ljbffr