Vice President of Residential Sales

1 day ago

High Point, United States Fence Builders Inc Full time

Role Overview The Vice President of Residential Sales will own and scale all residential sales activity across the Fence Builders platform. This is a hands-on leadership role responsible for driving close rates, ticket size, lead conversion, sales process discipline, and team performance across multiple branches. Qualifications Residential sales leadership experience in home services Proven success scaling multi-location, field-based sales teams Strong command of KPIs, forecasting, and performance management Willingness to travel regularly Compensation Competitive base salary and benefits Performance-based bonus tied to revenue and margin Long-term incentive opportunity

Key Responsibilities

Sales Strategy & Performance Own and improve residential revenue, close rate, average ticket, and lead-to-sale conversion across all locations Establish clear sales targets, KPIs, and dashboards at the branch and rep level Drive consistent execution of in-home selling best practices Improve win rates and margins through pricing discipline, presentation standards, and option-based selling Stay current on the competitive landscape in our markets Gather and analyze customer insights to inform sales strategies and service improvements Process & Playbooks Design and implement a standardized residential sales playbook Ensure quotes are delivered on-site whenever possible to maximize close rates Define best practices for follow-up, rehash, and lead recovery Partner with marketing and operations to align customer acquisition strategies, lead flow, scheduling, and install capacity Recruit, onboard, coach, and develop the residential sales team Create a clear performance management framework (scorecards, coaching cadence, accountability) Identify top performers and build a bench for future growth Drive a sales culture centered on professionalism, urgency, and customer trust Build and scale inside sales / rehash capability to recover unclosed leads Define handoff rules between field sales and inside sales Increase monetization of inbound leads through disciplined follow-up Cross-Functional Leadership Partner with Procurement and Estimating to standardize options and pricing Work with Finance on revenue forecasting, commission structures, and financial planning Support integration of new acquisitions into the Fence Builders sales platform #J-18808-Ljbffr

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