Marketing Automation Specialist

4 days ago

Carlsbad, United States Ledgent Technology Full time

Key Details:

  • Duration: 1 month contract-to-hire
  • Location: Remote
  • Pay: up to $40/hr

Job Summary:

Responsible for the execution and assist with the management of marketing automation system, Marketo, and marketing attribution system, Marketo Measure. Assist with the management of online marketing programs related to email marketing and digital campaigns.

Responsibilities:

  • Administrator of the marketing automation system, Marketo, to assist the Senior Manager, Digital Marketing maintain system configuration, launch campaigns, send emails, monitor and execute program activities, as well as troubleshoot.
  • Administrator of marketing attribution system, Marketo Measure, to assist the Senior Manager, Digital Marketing maintain system configuration, its integration with other systems, and execute marketing analytics reporting as needed.
  • Help devise the department's email strategy to improve marketing campaign ROI.
  • Build email programs by setting up program assets in Marketo (email templates, landing pages, forms, lists, and campaigns).
  • Lead quality assurance process for email marketing campaigns (QA checklist, proofreading and testing).
  • Maintain brand and email design standards to ensure Marketo adoption through team training, SOPs and processes.
  • Coordinate master email calendar, scheduling and approving emails, recommending the cadence, controlling communication limits to ensure correct and appropriate distribution of emails, verifying successful sends and tracking lead delivery.
  • Maintain lead management (creation of leads, list loads, sync, scores, alerts, triggers) and cleanliness of data including email deliverability, subscription management, GDPR and CAN-SPAM compliance, and de-duplication process.
  • Report performance metrics in routine meetings to present insights and recommendations for optimization (A/B testing, landing pages, etc.).
  • Assist with the development of lead scoring methodologies to track demographic and behavioral data to help sales prioritize activities, enhance audience segmentation strategies, and more efficiently use dynamic content.
  • Administrator the Marketo platform to manage roles and permissions for all Marketo users. Develop training and onboarding programs for the department to ensure scalability, efficiency, best practices, and innovative approaches.
  • Together with other Marketing Mangers, develop onboarding campaigns, triggers and nurture flows for new product launches.
  • Proactively review, analyze, report, and communicate performance metrics for all nurture campaigns.
  • Act as liaison with other departments Salesforce.com (field mapping), Business Intelligence (reporting), Product (connection to product and webstore), IT and other teams as required.
  • Consult with Google Analytics data to deliver actionable insights to internal stakeholders that will increase the success of marketing outcomes.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Strong technical, analytical, verbal, and interpersonal communication skills
  • Strong data analysis skills and working with data to uncover insights.
  • Acute attention to detail and strong proofing skills
  • Flexibility in handling many tasks/projects at once.
  • Strong organizational and self-project management skills.
  • Ability to work independently with little supervision.
  • Strong problem solving and conflict management skills.
  • Sense of urgency to meet deadlines and proactive follow through.
  • Ability to discuss technical matters with a non-technical audience.
  • Proactive in analyzing performance and making improvements.
  • Team player who enjoys interacting with others

Education and/or Experience:

  • Bachelor's degree in marketing or business (preferred)
  • Marketo Certified (preferred)
  • 2-4 years of experience as an administrator of Marketo or other email marketing automation system (Pardot, HubSpot, Eloqua, etc.)
  • Experience with developing and maintaining Marketo integration with CRM (Salesforce.com preferred), and other marketing technology.
  • Thorough understanding of email marketing best practices, marketing metrics, and marketing analytics.
  • Experience analyzing data and summarizing takeaways.
  • Understanding of lead nurturing, sales funnel, and strategies to optimize lead conversions.
  • Excellent verbal and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, and Word. As well as Google Analytics.
  • Experience making basic edits in HTML.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

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