Product Marketing Specialist

3 days ago

Carlsbad, United States Buffini & Company Full time

About Buffini & Company:

At Buffini & Company, our mission is to impact and improve the lives of people.

For the last 25 years, we have coached and trained millions of real estate agents and business professionals all over the world. Buffini & Company is more than just a coaching company - we provide a comprehensive suite of business tools, marketing systems, training solutions, digital resources, and motivational content to help our clients discover their next major breakthrough.

At Buffini & Company we value personal and professional growth, a positive environment, open and transparent communication, and service to others. If you do too, we want you on the journey with us.

We are hiring a Product Marketing Specialist. This position is fully remote.

Job Purpose: Support the development and execution of marketing campaigns and initiatives aimed at increasing brand awareness, generating leads, and driving customer engagement for our Referral Maker® product line. Help devise the product marketing strategy for the Referral Maker® product line.

Job Summary: Assist with the management and creation of omni-channel marketing campaigns and optimize marketing efforts. Help advise on product marketing strategy and key messaging for the Referral Maker® product line. Collaborate with marketing and cross-functional teams, contribute to lead generation efforts, and help track and analyze the performance of marketing initiatives to ensure business growth and success. Key tasks include executing campaigns across various channels, writing content, and providing insights based on performance data.

Responsibilities & Duties (Additional duties may be added as needed.)

  • Develop, implement, and monitor omni-channel marketing campaigns. Especially with a strong background in email marketing.
  • Write marketing copy for various promotional ads across all marketing channels.
  • Help perform audience segmentation as related to our ICP (ideal customer profile) and align key messaging to audiences across omni-channel marketing campaigns.
  • Coordinate campaign timelines and deliverables and manage day-to-day execution of marketing activities to drive engagement and conversions.
  • Manage content calendars to ensure that campaigns are delivered on time and align with company goals.
  • Monitor and optimize campaigns to ensure they are effective and meet key performance indicators (KPIs), adjusting tactics as necessary.
  • Collaborate with internal teams to produce marketing materials and assets that support campaigns.
  • Create compelling written content for marketing campaigns including for emails, newsletters, social media, blogs, and website.
  • Manage email marketing campaigns to nurture leads, retain customers, and drive conversions.
  • Analyze data from campaigns to track performance and provide actionable insights.
  • Track KPIs for marketing initiatives providing regular updates to senior management on campaign success, return on investment (ROI), and areas for improvement.
  • Analyze customer needs, industry trends, and competitor activities to inform marketing strategies and improve campaign targeting.
  • Ensure tracking is set up and implemented for marketing initiatives.
  • Develop marketing materials and execute campaigns in collaboration with external partners and sponsors.
  • Assist in planning and executing marketing campaigns for webinars and virtual events.
  • Manage inventory of warehouse supplies including sales collateral and training/member kits.
  • Duties and responsibilities may be added or modified as required.

Qualifications:

The ideal candidate has experience with demand generation marketing and product marketing for software/Saas companies.

  • Strong analytical skills to assess campaign performance and provide data-driven insights.
  • Ability to think creatively and develop innovative marketing strategies.
  • Excellent written and verbal communication skills.
  • Solid organizational and project management skills to manage multiple projects and campaigns simultaneously.
  • Acute attention to detail.
  • Exceptional team player with excellent interpersonal skills, who supports others in a prompt and positive manner.
  • Strong relationship management skills.
  • Creative thinking and problem-solving skills.

Education and/or Experience

  • Bachelor’s degree in marketing, communications, advertising, or a related field are ideal.
  • 2-4 years of experience in B2B or B2C marketing.
  • Strong proficiency with MS Office suite.
  • Proficient in campaign marketing and marketing execution.
  • Proficient with marketing automation platforms (e.g., Marketo, Pardot, HubSpot, etc.)
  • Proficient in marketing software (e.g., Google Analytics, Salesforce, WordPress, etc.)
  • Experience working with project management software (e.g., Monday.com, Asana, Trello).
  • Knowledge of Learning Management Systems (LMS) and online course platforms.

Physical Demands:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to sit, talk, and/or hear while performing duties.
  • Frequently required to use arms, hands, and fingers.
  • Occasionally required to stand and walk.
  • Occasionally lift and/or move up to 10 pounds.

Work Environment:

The work environment characteristics here are representative of those associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The Servant Leader is subject to indoor environmental conditions, such as in a standard office environment.

  • Product Marketing Coordinator

    7 days ago

    Carlsbad, California, United States Vuori, Inc Full time

    Job Title: Product Marketing CoordinatorOverview: Vuori, Inc. is a dynamic athletic apparel company that combines functionality with style. We are seeking an experienced Product Marketing Coordinator to join our team.About the Role: As a Product Marketing Coordinator, you will play a crucial role in supporting our Product Marketing team. Your primary...

  • Product Marketing Coordinator

    1 month ago

    Carlsbad, United States 24 Seven Talent Full time

    The Product Marketing Coordinator will focus on supporting the Brand and Product Marketing teams. This role will assist in the coordination of a variety of initiatives across Marketing Operations, PR, Influencer, and Product Marketing.Responsibilities include but are not limited to:Coordinate tasks related to Product Marketing responsibilities while working...

  • Marketing Operations Associate

    7 days ago

    Carlsbad, California, United States Vuori, Inc Full time

    Join Our Team at Vuori!We're looking for a talented Product Marketing Specialist to join our team! As a Product Marketing Specialist, you'll play a key role in supporting our Product Marketing team. Your responsibilities will include coordinating tasks related to product marketing initiatives, communicating effectively with internal stakeholders, and...

  • Senior Production Specialist

    1 month ago

    Carlsbad, United States NES Fircroft Full time

    Job OverviewWe are seeking a highly skilled Senior Production Specialist to join our team at NES Fircroft. As a key member of our production staff, you will play a crucial role in maintaining and repairing production equipment, troubleshooting issues, and ensuring the smooth operation of our facilities.About NES FircroftNES Fircroft is a world-leading...

  • Event Marketing Specialist

    3 days ago

    Carlsbad, United States Buffini & Company Full time

    About Buffini & Company: At Buffini & Company, our mission is to impact and improve the lives of people.For the last 25 years, we have coached and trained millions of real estate agents and business professionals all over the world. Buffini & Company is more than just a coaching company - we provide a comprehensive suite of business tools, marketing systems,...

  • Marketing Communications Specialist

    2 weeks ago

    Carlsbad, California, United States K2 Staffing, LLC Full time

    Job Title: Marketing Communications SpecialistWe are seeking a highly skilled Marketing Communications Specialist to join our team at K2 Staffing, LLC. As a Marketing Communications Specialist, you will be responsible for creating engaging content across various social media platforms, including Instagram, LinkedIn, and TikTok. This role requires a strong...

  • Market Intelligence Specialist

    4 weeks ago

    Carlsbad, United States Success Resources America Full time

    Are you a detail-oriented professional with a passion for data-driven marketing? Success Resources America is seeking an experienced Marketo Specialist to join our team and drive the success of our marketing campaigns.**About the Role**We are looking for a highly skilled and motivated individual to integrate Marketo with Netsuite and launch new campaigns. As...

  • Marketing Automation Specialist

    3 days ago

    Carlsbad, United States Buffini & Company Full time

    About Buffini & Company: At Buffini & Company, our mission is to impact and improve the lives of people.For the last 25 years, we have coached and trained millions of real estate agents and business professionals all over the world. Buffini & Company is more than just a coaching company - we provide a comprehensive suite of business tools, marketing systems,...

  • Meat Product Specialist

    4 days ago

    Carlsbad, United States Sprouts Farmers Market Full time

    Career Opportunity at Sprouts Farmers MarketWe are seeking a highly skilled Meat Product Specialist to join our team. As a key member of our grocery team, you will be responsible for providing exceptional customer service, maintaining a safe and clean store environment, and supporting the receiving, storage, and display of fresh meats and seafood.Key...

  • Digital Marketing Specialist

    4 weeks ago

    Carlsbad, United States Success Resources America Full time

    Job OverviewSuccess Resources America is seeking a highly skilled Digital Marketing Specialist to join our marketing acquisitions team. As a key member of our team, you will be responsible for integrating Marketo with Netsuite and launching new campaigns.Estimated Salary: $80,000 - $110,000 per yearAbout the RoleWe are looking for a motivated and ambitious...

  • Production Operations Specialist

    4 weeks ago

    Carlsbad, California, United States CCS INC Full time

    Job OverviewWe are seeking a highly skilled Production Operations Specialist to join our team at CCS INC.Estimated Salary Range$60,000 - $80,000 per annum, based on location and experience.Key ResponsibilitiesPreparation for production involves reviewing specifications, calculating requirements, and assembling materials.Maintenance of inventory for raw...

  • Healthcare Marketing Liaison Specialist

    5 days ago

    Carlsbad, California, United States Hospice of the North Coast Full time

    Hospice of the North Coast is seeking a skilled Healthcare Marketing Liaison Specialist to join their dynamic team. This role involves promoting and positioning HNC's programs and services to assisted living communities, skilled nursing facilities, medical professionals, and the community.The ideal candidate will have a strong background in healthcare...

  • Marketing Automation Specialist

    2 days ago

    Carlsbad, United States Ledgent Technology Full time

    Key Details: Duration: 1 month contract-to-hireLocation: RemotePay: up to $40/hrJob Summary:Responsible for the execution and assist with the management of marketing automation system, Marketo, and marketing attribution system, Marketo Measure. Assist with the management of online marketing programs related to email marketing and digital...

  • Marketing Automation Specialist

    3 days ago

    Carlsbad, United States Ledgent Technology Full time

    Key Details: Duration: 1 month contract-to-hireLocation: RemotePay: up to $40/hrJob Summary:Responsible for the execution and assist with the management of marketing automation system, Marketo, and marketing attribution system, Marketo Measure. Assist with the management of online marketing programs related to email marketing and digital...

  • Pizza Production Specialist

    4 weeks ago

    Carlsbad, New Mexico, United States M&K Pizza Pizza Inn Full time

    **Job Summary**We are seeking a skilled Pizza Production Specialist to join our team at M&K Pizza Pizza Inn. This is an exciting opportunity for a motivated individual who is passionate about delivering high-quality pizzas to our customers.**Key Responsibilities:**Prepare and cook pizzas to meet the highest standards of quality and presentation.Maintain a...

  • Athletic Product Specialist

    4 days ago

    Carlsbad, United States Foot Locker Full time

    We are seeking an Athletic Product Specialist to join our team at Foot Locker. As a passionate individual who loves athletic sneakers and apparel, you will excel in this role.About You:You have a strong interest in staying up-to-date on the latest athletic trends and are eager to share your knowledge with customers.You possess excellent communication skills...

  • Marketing Professional

    1 week ago

    Carlsbad, United States Success Resources America Full time

    About the RoleWe are seeking a highly skilled Marketo Specialist to join our marketing acquisitions team. The ideal candidate will have expertise in integrating Marketo with NetSuite and launching new campaigns.This role requires strong analytical and problem-solving skills, as well as excellent communication and project management abilities. If you're a...

  • Product Development Specialist

    6 days ago

    Carlsbad, United States Bolle Brands Inc Full time

    **About Bollé Brands Inc.**Bollé Brands Inc. is a leading eyewear and head protection group that designs, markets, and distributes high-quality products worldwide.As a Product Developer at Bollé Brands Inc., you will be responsible for handling multiple projects across various calendars and timelines concurrently. Your primary goal will be to ensure the...

  • Marketing and CRM Expert

    7 days ago

    Carlsbad, United States Success Resources America Full time

    Key ResponsibilitiesAs a Marketo Specialist, your primary responsibilities will include:Integrating Marketo with NetSuite to streamline marketing processesLaunching new campaigns and analyzing their performanceDeveloping effective email programs and landing pagesCollaborating with the CRM manager to identify audience segmentation opportunitiesAdditionally,...

  • Athleisure Industry Specialist

    4 days ago

    Carlsbad, California, United States Vuori, Inc Full time

    Vuori: Where Fashion Meets FunctionalityAt Vuori, we're redefining what athletic apparel looks like. Our high-energy, fast-paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose. If you're passionate about fashion, fitness, and creativity, this could...