Salesforce Marketing Cloud Consultant

4 weeks ago

Denver, United States Bossini Technologies Full time

As a Marketing Cloud Consultant, you will participate in, and eventually lead Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle. An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice.


Responsibilities

  • Understand and drive Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
  • Lead requirements gathering and solution design.
  • Communicate project concepts and outcomes to project stakeholders,
  • Design and delivery of solutions in Email Studio
  • Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
  • Lead conversations of integrations between Marketing Cloud and 3rd party applications or data sources,
  • Conduct user story grooming and actively promote user adoption of Marketing Cloud,
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.


Qualifications

  • 10 years of experience in Salesforce.com and related technologies.
  • Minimum 3 years of hands on experience in Marketing Cloud.
  • Ability to work with clients to design customer journeys, and associated data models.
  • Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
  • Understanding how to build a custom preference center.
  • Conceptual understanding, to be able to establish data models, work with API’s and configurations
  • Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language).
  • Experience with Salesforce CRM (Sales & Service Cloud, Communities)
  • Have a ‘can-do’ attitude and be a good team player.
  • Clear communication skills to make complex technical matters simple when when communicating with non-technical stakeholders and client executives,
  • Bachelor’s, postgraduate degree or professional qualification.


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