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Salesforce Administrator

4 months ago

Denver, United States Veterans Sourcing Group Full time
Job DescriptionJob Description

Title: Salesforce Marketing Cloud Admin/Analyst

Location: Remote or Denver, CO

Contract/C2H - 6+ Months

Domain: Healthcare/Hospitals

Responsibilities:

  • Managing our Salesforce Marketing Cloud platform, developing and executing marketing campaigns, and patient journeys.
  • Set up and execute campaigns, including email, SMS, auto dialers, etc..
  • Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and successful email deliveries.
  • Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.
  • Apply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.
  • Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.
  • Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.
  • Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.
  • Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.
  • Report on campaign results, providing insights and data-driven recommendations to the Product organization.
  • Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.
  • Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.

Skills Required :

  • 4+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is preferred).
  • Proficiency in HTML/CSS; ability to create and code
  • Deep understanding of Marketing Cloud, SMS, and email campaigns
  • Proficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.
  • Knowledgeable about B2C marketing automation and operations best practices.
  • Experience working within an agile framework, enabling iterative campaign development and deployment.
  • Experience with Agile framework is preferred