Marketing Specialist
5 days ago
Job Title: Marketing Specialist (Full-Time)
Job Description:
Our client is looking for a Marketing Specialist with expertise in digital marketing channels, lead generation, and product marketing to join their team. This role involves a comprehensive approach to understanding and leveraging various marketing platforms to drive business growth.
Responsibilities:
- Develop comprehensive lead generation strategies to improve customer acquisition.
- Drive product marketing initiatives, coordinating with internal teams to align strategies with business goals.
- Ensure effective utilization of digital marketing channels, including paid social media, email marketing, and content marketing.
- Monitor, analyze, and report on the performance of different marketing channels.
- Coordinate with cross-functional teams to ensure consistent brand messaging across all platforms.
Qualifications:
- 2 - 4+ years' experience in lead generation and/or product marketing.
- Strong understanding of digital marketing channels, including paid social media, email marketing, and content marketing.
- Ability to create and implement strategic marketing plans.
- Excellent analytical, communication, and decision-making skills.
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