Marketing Manager
Found in: Appcast US C2 - 1 week ago
This is a hands-on position responsible for growing company’s revenue and market share of molecular biology product line by developing and implementing strategic and tactical marketing programs.
Responsibilities
- Design and execute marketing plan to increase market share and revenue for the molecular biology product portfolio.
- Measure and report the impact of marketing campaigns and activities using OKR principles.
- Create innovative marketing tools such web page, datasheet, FAQ, blog, video, webinar, brochure and more to promote the molecular biology product portfolio.
- Manage impactful product launches including communication strategy, market assessment, pricing, competition, early adopter studies, demand generation, development of sales tools.
- Work with R&D teams to developing new products and design product launch for online/offline channels.
- Provide product positioning material and training for sales/distributor/technical support teams.
- Collaborate cross-functionally with IT, Operations, R&D and Manufacturing to ensure all products can be delivered with correct documents.
- Attend tradeshows. Annual travel of 3-5 short trips (< 5 days) are required.
- Maintain, upgrade product lines: cDNA clone, CRISPR, RNAi, Transfection reagents, Lentivirus, PCR products
Qualifications:
- Master degree in life science discipline with good knowledge on molecular biology
- 3 years of marketing or equivalent experience in a customer facing role.
- Good understanding of molecular biology techniques (Clones, cloning, PCR, CRISPR, Lentivirus technology) and its applications
- Demonstrated knowledge of marketing tactics and practices. Previous experience in digital marketing a plus Knowledge, Skills and Abilities
- Excellent English-writing, speaking and proof-reading skills are essential.
- Must be a team player with ability and desire to collaborate diverse staff and support customers.
- Must be proficient in the use of Microsoft software (word processing, email, PPT, Excel, etc)
- Strong project management skills
- Organized and self-motivated.
Preferred Qualifications
- PhD degree in Molecular Biology preferred
- Lab experience
- Proficiency in Mandarin, Chinese is preferred
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