Senior Manager, Paid Search

1 day ago

Atlanta, United States SCS Full time

SENIOR MANAGER, PAID SEARCH



Position Overview

The Sr. Manager, Paid Search is responsible for leading the day-to-day management of the account and clients including planning, set up, execution, management and optimization of Paid Search and Google Ads campaigns for a list of clients. This is an important client-facing role which requires building and maintaining a client relationship along with providing strategic insights as a paid search expert. The candidate needs to think ahead on how to provide results, strategic leadership and bring innovation to our campaigns.


Job Functions

  • This position is for a sr. Paid Search specialist with experience in set up, planning & management of media campaigns in Google platforms
  • Owns the day-to-day media management of account and logistics through the entire paid media cycle for our clients
  • Delivers on client KPIs (e.g. actions/conversions/ROAS), has the ability to make recommendations to clients on website actions to optimize towards
  • Develop and foster client relationships and manage day to day communication with internal client and management teams
  • Works in a team setting to develop efficient and effective paid search plans based on a range of client goals
  • Able to provide keyword projections and estimates using the keyword planner
  • Regular pacing checks with adjustments to spend and target CPA to improve campaign performance
  • Bulk ad uploads and scheduling to support client sales and promotional schedules
  • Monitor competitor activity with auction insights, experience with SEMRush and Similar Web is a plus
  • Analyze campaign performance & provide optimization recommendations to clients on a consistent basis
  • Collaborate with the rest of the team to provide thought leadership, solutions and implement process that will help provide efficiencies
  • Accountable for completion of clients’ requests in a timely manner
  • Perform other related duties to meet the ongoing needs of the company as requested by media team directors
  • This is a remote position and EST working hours are required


POSITION QUALIFICATIONS

Education:

  • College degree required, preferably in Marketing

Certifications:

  • Google Ads certified

Experience:

  • Minimum 4 years of Paid Search media experience
  • A track record of successfully managing campaign execution and reporting for ROAS and sales
  • Experience with client service – Building relationships, managing day to day conversations, presenting media plans & optimization recommendations
  • Platforms: Google Ads, Google Ads Editor, GA360/GA4
  • Knowledge of Tableau, DOMO, Google Data Studio, or other data visualizations and dashboarding tools a plus

Skills:

  • Strong presenter and communication skills (oral and written) – This is a client facing role
  • Must be extremely detail oriented, organized and be able to multi-task in a fast-paced environment
  • Results driven to meet KPIs and goals or have plan to improve performance
  • Team player, positive attitude, leave your ego at the door
  • Must be proficient on Excel pivot tables and manage large amounts of data Also, with Keynote and/or PowerPoint to build media recommendations
  • Strong analytical skills, including ability to identify trends and optimization opportunities from complex raw data sets
  • Able to take the complex and translate into readily digestible pieces of information for the non-expert digital marketer, with a goal of securing ‘buy in’ on action/next steps
  • Proven ability to lead multiple projects, prioritize and deliver against changing priorities, multiple stakeholders, and deadlines
  • Ability to work autonomously, while always keeping directors and stakeholders informed
  • Must understand the media landscape with a drive keep learning to help bring innovation to our media recommendations
  • Client service/management skills

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