North America Marketing Manager

3 days ago

Sussex, United States AVIRE Full time

Why join AVIRE?

Do you have an entrepreneurial mindset? Do you like being part of high growth, high impact environments? Are you looking for an opportunity to provide your customers with consultative support--growing our business together? If you have answered yes to these questions, we should connect


The Americas AVIRE team is looking for a highly driven, highly motivated individual to take us to new heights. In this role, you will be responsible for a variety of tasks, including designing digital marketing campaigns, driving customer engagement, brand identity and lead generation. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Ultimately, you should be able to increase our market share and ensure brand consistency by developing and leading all marketing activities within the US region. You will provide leadership for the Marketing team, coaching and training team members. You will be a part of a team of Territory Sales Managers, Customer Service Specialists, Inside Sales Specialists, Technical Support Specialists, and Marketing Communications experts with the collective goal to provide the best customer experience in the industry, supporting our customers through every stage of the sales process. Further, you will be a part of a team that has a track record of delivering double digit compound growth while supporting each other. This position will be reporting to the Vice President Sales & Marketing – Americas.


Essential Job Duties/Responsibilities

1. Develop, deploy, and manage the overall vision, process, and marketing communications strategies for new and existing products & services.

  • You will be an active partner to our sales team building a demand generation platform for new and existing product that helps provide an unrivalled customer experience.
  • You will partner with product management to identify and deploy the suite of content that supports customer engagement from product launch through all stages of the sales funnel.
  • You will serve as a key strategist in the positioning of our products via all sales channels to drive customer selection and improve profit performance.

2. Utilize as diverse an array of channels as possible, to ensure we are at the forefront of customers minds.

3. Manage the marketing budget for the U.S. organization.

4. Transform and grow our current marketing materials to support an on-demand environment that both provides enhanced customer experience and automates the interaction that occurs on a day-to-day basis.

5. Manage the execution of our global branding standards considering regional requirements.

  • You will support our branding refresh to ensure alignment.
  • You will serve as the gatekeeper for all content to ensure consistency of branding and voice to the marketplace.

6. Identify return on investment for marketing activities and continually iterate to ensure resources are aligned to the activities producing the greatest impact.

7. Manage the utilization of Pardot, oversee the building of integrated campaigns to support targeted customer communication and drive increased conversion.

8. Understand the customer journey for our business units to drive the correct tactics and automated marketing campaigns.


Leadership Competencies

Action-Oriented Curiosity: You readily take on challenges, and you identify and seize new opportunities. You have an outstanding history of delivering on your projects. You work on the problems that truly need solving, and you effectively challenge the organization to be better. You can cut through the clutter and focus on the priorities that align with organizational objectives.

Collaboration: You embrace the unique experiences, viewpoints, and abilities of your teammates and proactively engage those differences to come to the best possible outcome.

Empowerment: You thrive in an environment where you can make decisions. You do not shy away from taking a stand, and you recognize the importance of challenging the team to ensure that we strive for more.

Accountability: You take responsibility for your actions, and you deliver on your commitments.

Inclusion: In all aspects of your work, you treat everyone with respect.


Position Qualifications

  • Degree in Business, Marketing or Communications, advanced degree preferred, or equivalent experience
  • Outstanding communication skills.
  • Commutable distance to Sussex, WI office
  • Ability to travel 10-15%
  • Proven work experience as a Marketing Strategist or Marketing Manager; at least three years of that time leading a team.
  • Demonstrable experience with marketing campaigns and web technologies (e.g., online tools and social media)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Excellent communication skills (verbal and written)
  • Strong analytical skills
  • Leadership and team management skills
  • Strong attention to detail



Who is AVIRE?

Connecting and Protecting People. AVIRE combines 4 market-leading brands (Rath, Janus, Microkey, and Memco) within the elevator and emergency communications industries; currently offering light curtains, emergency telephones / GSMs, and life safety solutions. Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history. The group has manufacturing locations in 4 countries, R&D in 3 countries and Sales & Marketing in 11 countries employing over 500 people globally.

AVIRE is part of the Halma group (www.halma.com). Halma bets on talent We are looking for bright, ambitious people to join our team and stay for the long term. With over 45 businesses under its ownership, Halma is a great place to start, advance, or accelerate your career.


Avire is an equal opportunity employer.


Benefits

· Competitive base salary with significant commission potential based on performance

· Complete benefits package including health, dental & vision insurance, 401K, vacation, and generous parental leave

· Paid time off

· Educational Assistance

· Professional Development training opportunities

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