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Associate Digital Category Manager

4 months ago

Cincinnati, United States Kroger Full time

Description for Candidates

Serve as the leader of a Vitacost category of medium to large size and/or complexity and have the 4Ps accountability across all channels. Own Profit & Loss targets for assigned categories in vitamins, minerals, herbs and supplements. Oversee site merchandising, promotional activity, overall product lifecycle, and assortment management strategies to drive eCommerce sales and profitability in designated categories related to vitamins, minerals, herbs and supplements. Closely collaborate with the digital category manager to achieve sales, units, profit dollars, and growth objectives. Stay knowledgeable of industry and consumer trends in the marketplace and provide subject matter expertise to lead the product sourcing process. Participate in cross-functional collaboration with inventory and marketing partners to manage the product lifecycle and promotions. Own how categories are merchandised online, including Product Detail Pages (PDPs), taxonomy, search results and department pages. Demonstrate the Vitacost core values of respect, honesty, integrity, diversity, inclusion and safety.


Responsibilities for Candidates

- Own the Vitacost eCommerce shopping experience for designated vitamins, minerals, herbs and supplements categories end-to-end

- Identify and provide promotional items/retails to Promo Planning team

- Drive product sourcing process by shopping competition, understanding industry trends, reviewing customer requests and vendor new product recommendations

- Analyze, determine, and manage retail reductions, including non-promotional items

- Manage the department/category specific experiences

- Design merchandising strategy for relevant portions of cross-category site experiences and own assortment management and maintenance

- Own assortment management/maintenance and item content which includes ingredient panels, romance copy, nutri-facts, and product images

- Determine Vitacost site merchandising updates, including taxonomy, search results, and department pages

- Identify assortment needs through SKU rationalization, balancing new items with items that become irrelevant over time, and ensure the digital shelf always meets the customers needs

- Support special projects and ad-hoc requests as needed

- Must be able to perform the essential job functions of this position with or without reasonable accommodation


Qualifications for Candidates


Minimum Position Qualifications

- 2+ years of experience in one of the following areas: eCommerce, Sourcing, Replenishment, Buying/Procurement, or Merchandising specifically in vitamins, minerals, herbs and supplements

- Ability to work within strict time frames/resolute deadlines

- Strong analytical skills including the ability to distill, synthesize and draw conclusions on large amounts of data

- Excellent attention to detail

- Strong organizational multi-tasking and communication skills

- Proficient in MS Office with an emphasis on MS Excel

- Demonstrated ability to work collaboratively with stakeholders and peers

Desired Experience/Education

- Bachelor's Degree related field

- Any exposure to Kroger Category Management system data warehouse, business objects, 84.51 and Vitacost systems

- Any assistant category management experience in vitamins, minerals, herbs and supplements