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Category Manager

3 months ago

Cincinnati, United States Perdue Farms Full time

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Category Manager is an integral part of enhancing the organization's role as a category first objective thought leader and requires close collaboration with both internal & external partners. The category manager will research and translate consumer behavior and retail data trends into proactive, value-creating business solutions for the retailer and Perdue. This role directly supports a specific team organized by Channel/Region and collaborates with Sales Planning to deliver category platforms consistent with AOP/Annual Business Planning timelines.

Principal and Essential Duties & Responsibilities

  • Partner with Category Management Director to guide the development of the organization's category management priorities, strategy and approach.
  • Accountable for the implementation, communication and execution of Category Selling Platforms and Assets.
  • Increase Influence with Customers - Deliver best-in-class, category-first, differentiated insights that influence customer's strategic direction and tactical execution.
  • Lead the creation and articulation of fact-based category insights and actionable recommendations that grow protein categories and create long term value for the retailer and Perdue.
  • Develop customer-facing category presentations complete with actionable recommendations leveraging multiple data sources including market and industry trends, competitive reviews, promotion & pricing analysis.
  • Consistently provide quality category support including category assortment, merchandising, shelving, pricing, and promotional performance recommendations.
  • Lead shelving analysis and development, competitive market analysis, ad hoc and ongoing data reporting and the creation of analytical tools.
  • Collaborate with Sales and cross-functional teams for category reviews, JBP & T2Ts and innovation presentations.
  • Work closely with sales and cross-functional stakeholders, ensuring clear communication and alignment on category and customer plans.
Education or Experience Requirements

Bachelor's Degree in Sales, Business Management, Marketing, or related field, plus 5 - 10 years of industry or relevant category management experience. Our ideal candidate will have/be:
  • Progressive experience in sales, category management, trade marketing, analytics, consumer or shopper insights experience
  • Expertise in Retailer POS, Syndicated and Panel data, i.e., Circana and/or Nielsen.
  • Strong knowledge of Retailer Data Platforms (i.e., 84.51 Stratum, Circana Gateways...).
  • Proficiency in Power Point, Microsoft Excel and other Microsoft Office applications.
  • Excellent analytical, interpretive and problem-solving skills with strong data visualization and storytelling capabilities.
  • Professional verbal and written communication skills with the ability to influence key. internal and external stakeholders at all levels.
  • Strategic, problem-solving mindset with ability to think holistically & creatively.


Environmental Factors and Physical Requirements

Position resides in an office, cubical environment.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.