Digital Marketing Specialist

Digital Marketing Specialist

Position: Omnichannel Strategist

Location: US office Princeton Pike, NJ (50% on-site)

12 Months Contract

Reports to: Omnichannel Strategy Center of Excellence (CoE)

Top Skills Required:

• HCP marketing
• DTC marketing
• Project Management
• Cross-functional matrix team experience
• Agency management
• Brand partnership experience

At our client, we are inspired by a single vision – transforming patients’ lives through science. The mission of our client is to discover, develop, and deliver innovative medicines that help patients prevail over serious diseases. In oncology, hematology, immunology, and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contributes to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer.

Join us, build your professional career within one of the most innovative bio-pharma companies, and make a difference.

Position Summary

The Omnichannel Strategist acts as a single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns.

The Omnichannel Strategist is responsible for bringing deep marketing and omnichannel expertise to brand and launch teams. The Omnichannel Strategist acts as an expert across multiple channels (e.g., personal, non-personal) and supports engagements across functions (Commercial, Medical, Access). This individual understands various customer perspectives (HCP, patient, access customers) and supports the design of omnichannel experiences and campaign journeys to achieve strategic and commercialization goals for brands.

The Omnichannel Strategist is able to influence peers and embed omnichannel expertise into the brand teams’ skillsets. They are responsible for supporting brand and launch teams with end-to-end collaboration of content production, deployment, and orchestrating agile content processes and workflows.

This role focuses on content across channels, customers, and functions (i.e., Commercial, Medical, Access) and understands Medical, Legal, and Regulatory processes deeply. It is capable of leading the content development and deployment process by using innovative agile and modular content concepts.

The Omnichannel Strategist is an expert in Customer Experience Excellence, leveraging predictive analytics and machine learning to drive behavior change by customer segment. This role advises brands on effective customer journey designs, definitions, and analytics plans within all channels that customers engage with.

The Omnichannel Strategist reports to WCE and is deployed to prioritized brand and launch teams to work as an integrated member of a cross-functional team. The position understands brand strategy and can contribute meaningfully to customer strategies in both pre-launch and in-market products.

Key Responsibilities

Omnichannel Strategy

• Supports the development of a brand’s omnichannel strategy (including campaign plan and tactics) by providing best practices, analytics expertise, and expertise on personal & non-personal channels, including media plans.
• Develops omnichannel experiences for pre-launch brands based on the target product profile.
• Constructs campaign journeys (including the mix of personal and non-personal tactics, flow and sequencing of tactics, right timing, and frequency).
• Derives insights from analytical models to optimize channel mix and content/messaging for specified customer segments.
• Maintains and monitors a robust set of metrics for each campaign in partnership with BI&A.
• Coaches and supports the upskilling of customer-oriented strategy roles (e.g., HCP, Patient strategy lead) on omnichannel capabilities.
• Maintains knowledge of industry landscape, trends, and benchmarks as well as market regulations for omnichannel deployment.

Content Production & Deployment

• Facilitates the content production and deployment process via agile ways of working; champions content pull-through for derivative content.
• Acts as an Agile Coach to the PreP coordinators and customer strategists to ensure the adoption of agile ways of working and modular content deployment.

Required Qualifications & Experience

Omnichannel Excellence

• Deep expertise in developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels).
• Significant experience in omnichannel marketing in or outside pharma (e.g., consumer health), especially in industries with heavy digital channel usage.
• Experience with production and deployment for different types of content across channels, including the review process and channel operations.
• Familiarity with modular content processes (e.g., content mapping, tagging).
• Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient).
• Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics.
• Experience in working in a cross-functional environment, influencing decisions, and coaching teams.
• Experience working on agile teams.

Key Competencies Desired

Omnichannel Excellence

• Significant experience in omnichannel marketing in industries with heavy use of digital channels.
• Track record of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels).
• Knowledge of industry trends and benchmarks for content and channel performance across different customer types.
• Understands media planning, buying, and pull-through.
• Leverages creative and analytical approaches to identify and activate paid, earned, and owned channels.
• Experience working with external creative and media agencies.

Customer-Backed Performance Management

• Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment.
• Maintains a robust set of metrics/KPIs in partnership with BI&A to track omnichannel campaign performance by customer segment with a feedback loop to inform ongoing omnichannel strategies.
• Drives trade-off decisions anchored in data.
• Partners with BI&A to understand omnichannel preferences for different customer segments.
• Demonstrates the ability to deliver on customer needs and optimize customer experience.

Content Production and Deployment Management

• Experience operating in agile teams; ability to coach teams on agile ways of working for content creation.
• Facilitates the content production process for brand teams, enabling agile ways of working.
• Knowledge and experience with MLR processes for content production.
• Knowledge of requirements for omnichannel pull-through; adopts new tech/ways of working to enable faster content deployment (e.g., modular content).
• Experience using modular content creation (e.g., tagging, taxonomy).

Leadership and Cross-Functional Collaboration

• Demonstrates the ability to lead and influence a cross-functional team.
• Has a track record of fostering a collaborative environment and creating a strong rapport.
• Embraces changes and upskills teams.

Education Requirements

• 4-year degree

Work Environment:

• Office environment with long periods of sitting
• 8:00 AM - 5:00 PM (Monday-Friday)