Senior Director, Strategic Brand Management

4 weeks ago


Atlanta, United States LEARFIELD Full time

Hybrid work schedule.



Responsibilities:

  • Lead SBM program (Apparel and Non-Apparel Categories) initiation and renewals
  • Lead senior-level communication with licensing directors
  • Provide quarterly overview to Partnerships and CLC Leadership Team
  • Lead monthly ADL review calls with PAM licensee partners
  • Analyze CLC Insights data and provide reports to internal and external stakeholders
  • Work collaboratively SBM Apparel and Non-Apparel leadership, Marketing, Licensees, and Partner Institutions
  • Provide leadership, direction, and oversight of SBM deal creation and contract process
  • Provide oversight of biannual shortfall invoicing for all impacted licensees
  • Identify issues and create and lead potential solutions for systems improvements to increase productivity and efficiency of all who utilize the systems
  • Lead negotiations with licensees and institutions
  • Generate and verify quarterly PAM and ADL sales reports to ensure accuracy prior to distributing to respective PAM partners
  • Develop and provide primary apparel model year-in-review report and recap reviews with institution and PAM partners
  • Participate in presenting SBM program renewal reports to the licensing director
  • Understand strategic plans and annual marketing plans of partner institutions and provide insight on how licensee partners can be of value in achieving the objective
  • Work with the Legal Department on any SBM addenda and contracts



Requirements:

  • 12+ years of licensing industry experience (sports licensing, licensee, retail buying and/or marketing)
  • Bachelors Degree
  • Strong organizational skills
  • Strong presentation skills
  • Strong communication skills
  • Strong management skills leading a team of 2 or more
  • Proficient knowledge of MS Office Suite
  • Ability to multi-task



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