Senior Director, Strategic Brand Management
4 weeks ago
Hybrid work schedule.
Responsibilities:
- Lead SBM program (Apparel and Non-Apparel Categories) initiation and renewals
- Lead senior-level communication with licensing directors
- Provide quarterly overview to Partnerships and CLC Leadership Team
- Lead monthly ADL review calls with PAM licensee partners
- Analyze CLC Insights data and provide reports to internal and external stakeholders
- Work collaboratively SBM Apparel and Non-Apparel leadership, Marketing, Licensees, and Partner Institutions
- Provide leadership, direction, and oversight of SBM deal creation and contract process
- Provide oversight of biannual shortfall invoicing for all impacted licensees
- Identify issues and create and lead potential solutions for systems improvements to increase productivity and efficiency of all who utilize the systems
- Lead negotiations with licensees and institutions
- Generate and verify quarterly PAM and ADL sales reports to ensure accuracy prior to distributing to respective PAM partners
- Develop and provide primary apparel model year-in-review report and recap reviews with institution and PAM partners
- Participate in presenting SBM program renewal reports to the licensing director
- Understand strategic plans and annual marketing plans of partner institutions and provide insight on how licensee partners can be of value in achieving the objective
- Work with the Legal Department on any SBM addenda and contracts
Requirements:
- 12+ years of licensing industry experience (sports licensing, licensee, retail buying and/or marketing)
- Bachelors Degree
- Strong organizational skills
- Strong presentation skills
- Strong communication skills
- Strong management skills leading a team of 2 or more
- Proficient knowledge of MS Office Suite
- Ability to multi-task
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