Digital Media Manager

5 days ago


Watertown, United States Culture Pop Soda Full time

Culture Pop Soda 

Digital Media Manager Job Description


This is an opportunity to join an exciting, fast growing brand and a team of people who are reinventing carbonated soft drinks. Culture Pop has built a culture of excellence and we are looking for the next great teammate. Culture Pop is a leader in the growing functional soda category. We are distributed nationally in major chains such as Albertsons, Kroger, Walmart, Meijer, Target and Whole Foods, are sold locally in several regional chains and independent stores and sell directly on Amazon & our own DTC website.


We are looking for a Digital Media Manager to execute Culture Pop’s digital media across paid and owned digital platforms. The ideal candidate will be a strong executor of digital media programs to attract, convert, and retain consumers.    


Responsibilities:


  • Manage Culture Pop’s digital presence across owned and paid channels, including drinkculturepop.com (website and email/SMS), Amazon (listings and advertising), Shopper Marketing (digital marketing on retailer websites and apps, coupon and rebate programs like ibotta, online marketplaces like Instacart), and paid social/digital advertising (Meta, Tiktok, Google, etc.). 
  • Hands-on execution of Shopper Advertising, DTC/Shopify, and Email/SMS and management of digital media agencies (Amazon agency and paid social agency with the possibility of taking these channels in-house)
  • Capture, segment, and use consumer data across owned & paid marketing channels to increase personalization and marketing effectiveness.
  • Lead digital Marketing Analytics, establishing and tracking digital KPIs and continuously reporting on and refining tactics to optimize performance (sales, traffic, ROAS, CAC, CLTV, etc.). 
  • Collaborate with external agencies and internal creative resources to ensure compelling digital content for owned and paid channels.
  • Ensure full digital expression is consistent with brand standards and guidelines and collaborate with brand & creative teams to craft content for digital channels.
  • Position Culture Pop at the forefront of what's new and next with digital media, marketing technology, & data analytics 
  • Manage the Digital Marketing and Consumer Analytics budget, staying on budget and meeting all internal reporting deadlines.  
  • Partner with cross-functional teams (Brand, Creative, Social Media, Field Marketing, Sales, Operations) to ensure coordinated go-to-market plans and a seamless consumer experience.


Qualifications:


  • 4-6 years of Digital Marketing and Consumer Analytics experience, including hands-on media execution (planning and buying) experience
  • Experience managing digital media for an omnichannel brand with distribution across online and physical retail channels, ideally with a beverage/CPG brand
  • Experience with all digital marketing tactics, including Direct-to-Consumer sales and marketing, Amazon, Shopper Marketing, paid social, search/SEO, email, and content marketing.
  • Background in marketing analytics, technologies, and trends 
  • Must be willing to work in office in Watertown Square 3 days a week (Mon-Wed)




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