Digital Marketing Manager

5 days ago

Minneapolis, United States Delaget Full time

Job Title: Digital Marketing Manager – Hybrid – Local MSP Area

Reports To: VP of Marketing

Supervision : Yes

FLSA Classification : Exempt 

 

Overview

This role will be the creative lead behind our demand generation strategy and execution. This position is integral in advancing the company’s SEO/website initiative, online advertising strategy, content creation, client communications, and trade show / event management. You will manage a team and work with the VP of Marketing to develop campaigns targeting a variety of audiences, including restaurant owners, technology partners, customers, and more, with support from internal experts, outside resources, freelancers, or agencies.


Responsibilities

·      Develop and execute multi-faceted demand generation campaigns, customizing by audience whenever possible — track success metrics to achieve business goals.

·      Generate and personalize content ideas for multiple audiences; manage and create supporting content, including online ads/SEM, thought leadership and research, videos, social media messages and images, blog posts, industry research, and other resources. Content development may include managing external copywriters/agencies if needed.

  • Influence the marketing program strategy, including regional events, industry tradeshows, content marketing, social media, and advertising.
  • Create detailed briefs and materials for all events, including managing timelines, venues, vendors, staffing, logistics, and budgets. Coordinate and communicate with all internal and external stakeholders to ensure smooth execution and follow up of events. Manage trade show booth properties and all logistical coordination.
  • Analyze the success of each event, communicate to the team, and propose creative new improvements to continuously improve the achievement of go-to-market objectives.
  • Project manage customer newsletter and ongoing webinar programs.
  • Lead the organization’s customer advocacy program, including written and video media testimonials and reviews in collaboration with Sales and Customer Success Managers.
  • Serve as an exemplary writer consistent with our company’s brand voice.
  • Manage collateral and sales support materials, as well as promotional items.
  • Provide general marketing support as needed.
  • Managed inventory of promotional items.
  • Ensure all content and communications adhere to Delaget brand standards.


Qualifications

  • BA/BS degree in Marketing/Journalism/related study.
  • Excellent writer and strong communicator with high attention to detail and organizational skills.
  • Skilled in creating, editing, and promoting written and visual content.
  • Experience in event planning and management, including speaker outreach and vendor relationships.
  • The ability to work and thrive in a fast-paced, rapidly changing work environment.
  • Experience and skills include marketing automation and lead nurturing. Salesforce and Google ads experience required. Pardot/Account Engagement desired.
  • Understanding of SEO concepts and experience managing SEO implementation and tools such as SEMRush.
  • Management experience with an internal team and external agencies.
  • Experience in SaaS or cloud software markets desired; restaurant experience is a plus.


Specific Requirements

·      Must possess the ability to make independent decisions when circumstances warrant action.

·      Stays up to date on all required training.


Work Environment

·      Hybrid work environment

·      Moderate noise level

·      Frequent communication with clients and/or staff exists under all conditions and circumstances


Working Conditions

·      Travel may be necessary to complete job duties and/or attend occasional events.


Physical and Sensory Requirements (with or without reasonable accommodations)

·      Must be able to move intermittently throughout the working day, must be able to stand, stoop, walk, kneel and crouch.

·      Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp and visual acuity to use a keyboard, operate equipment and read.

·      Frequently required to sit, reach with hands and arms, talk and hear.

·      Specific vision abilities required by this position include close vision, distance vison, and the ability to adjust focus.

·      Must be able to read, write and communicate in English.

·      Must be in good general health and demonstrate emotional stability.

·      Must be able to lift, push, pull, and move a minimum of 20 pounds.

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