Catering Sales Manager

4 weeks ago


Montgomery, United States Renaissance Montgomery Hotel & Spa at the Convention Center Full time

Job Summary

As a member of our hospitality team, the primary responsibility of a Catering Sales Manager is to proactively seek and secure group and catering opportunities, driving revenue growth and customer loyalty. This role requires a skilled negotiator, who will build strong customer relationships, and deliver service excellence with each guest experience. The ability to work collaboratively, negotiate effectively, and identify new business opportunities will contribute to the continued success and growth of our catering sales department and the overall success of our hospitality team.

Detailed Job Summary

·        Demonstrates a thorough understanding of PCH Standards, hotel Brand Standards, and the operational aspects of business bookings, ensuring adherence to high-quality service delivery.

·        Collaborates seamlessly with the hotel service team, fostering a culture of exceptional customer service and teamwork.

·        Skillfully negotiates hotel services and executes PCH's Group Sales Agreement for each business opportunity, ensuring mutually beneficial agreements.

·        Acts as the primary customer liaison during events and programs, consistently meeting daily needs and ensuring overall customer satisfaction.

·        Works in close coordination with off-property sales channels, ensuring a cohesive and complementary approach to sales efforts.

·        Proactively identifies, qualifies, and solicits new group/catering business to achieve personal and hotel revenue goals.

·        Possesses a comprehensive understanding of the market, including competitors' strengths and weaknesses, economic trends, supply and demand, and effectively leverages this knowledge in the sales process.

·        Strategically close the most advantageous opportunities for the hotel, taking into account market conditions and hotel requirements.

·        Utilizes strong negotiation skills and creative selling abilities to successfully close business deals and negotiate contracts.

·        Cultivates and strengthens relationships with both existing and potential customers, laying the foundation for future bookings. Activities include sales calls, entertainment, FAM trips, and trade shows.

·        Effectively utilizes Marriott Global Source for valuable resources and information, including Training Energizers, to enhance sales effectiveness.

·        Leverages available eTools such as eRooming Lists, eProposals, and Passkey to streamline sales processes and enhance efficiency.

·        Monitors same-day selling procedures to maximize room revenue and effectively manage hotel occupancy levels.

·        Conducts site inspections to showcase the hotel's facilities and services, enhancing the client's experience and confidence in the property.

·        Efficiently prepares and creates contracts as required for successful business transactions.

·        Actively refers potential clients to other PCH properties, leveraging the broader portfolio to meet customer needs.

·        Sets a positive example for guest relations, displaying a strong commitment to exceptional service delivery.

·        Actively engages with guests to obtain feedback on product quality and service levels, promptly and effectively addressing any concerns or complaints.

·        Regularly reviews meeting planner results to gauge guest satisfaction levels and proactively seeks opportunities for service performance improvement.


Education and Experience

·        High School Diploma or equivalent required; Bachelor’s Degree preferred, Hospitality Management Degree or similar program beneficial.

·        3+ years of restaurant or catering sales experience highly preferred.



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