Senior Marketing Analyst

1 month ago

Friendswood, United States Good Ranchers Full time

As a Senior Marketing Analyst at Good Ranchers, you will collaborate closely with cross-functional teams to evaluate the financial impact of new initiatives, uncover cost-saving opportunities, and develop KPIs to measure progress toward strategic goals. Your expertise will drive data-backed insights that support management decisions and contribute to our growth and customer experience strategy.


Job Responsibilities

  • Analyzing sales funnels and customer intent
  • Measuring performance of online and offline campaigns
  • Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Track advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition


QUALIFICATIONS:

  • BSc in Marketing or relevant field
  • Work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Good knowledge of MS Excel
  • Analytical abilities
  • Strong time management and organizational skills
  • High degree of attention to detail
  • Ability to work independently and prioritize tasks

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