Senior Director Digital Product Strategy
3 weeks ago
CBTS is searching for a Senior Director, Digital Product Strategy (Healthcare) that leads the build and optimization of digital products focused on Organization patients, specifically digital patient access, including online scheduling, telehealth, Organization MyChart / and related products. The senior director is responsible for business analysis, product roadmaps, and digital performance analysis. This individual partners with agencies, vendors, and internal product teams to deliver digital solutions that help support patient engagement and meet business goals.
Responsibilities:
- Partners with IT leadership and groups across Organization to define and execute on lifecycle of Organization’s digital strategy and roadmap.
- Develops a deep understanding of Organization’s patients and clinical processes in order to develop requirements for digital engagement solutions.
- Performs user requirements gathering activities including business analysis, task analysis, and user interviews.
- Oversees product work of digital agencies and contractors to ensure that they deliver an optimized digital experience on time and on budget.
- Works with data team to advance digital analytics practice by clearly defining objectives and KPIs, providing performance analysis, and developing recommendations for product optimization; continuously evaluates the effectiveness of the conversion funnel(s) to drive improvements.
- Translates patient needs into new/enhanced product features for product teams; maintain roadmaps for digital engagement products.
- Aligns digital engagement release plans across product groups.
- Engages with agile development teams to confirm delivery of high-quality product requirements that clearly map to the patient’s needs.
- Executes on Organization’s digital health strategy and works to improve the digital maturity of the health system.
- Works in close partnership with teams across the health system to launch and scale digital health innovations.
- Keeps abreast of current digital best practices and engagement tools to support digital innovation at Organization.
- Contributes to and consistently applies Organization policies, procedures, and benefits to all customers and/or employees without discrimination.
- Employee conducts himself/herself in conformity with the HIPAA Compliance Program and applicable institutional policies and procedures for patient privacy. In addition, employee conducts himself/herself in conformity with the Organization Security policies and procedures.
- Every effort has been made to make your job description as complete as possible. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is a logical assignment to the position.
Position Requirements and Qualifications
EDUCATION
Bachelor’s degree required; advanced degree preferred
Technology / Skill Requirements:
- Candidates require over ten (10+) years of experience in healthcare product management for consumer/patient and clinical/provider-facing products
- Experience leading multi-functional teams and high-priority projects in a highly complex and matrixed environment
- High proficiency and proven successful delivery of experiences using Agile development, especially scaled agile and lean techniques and methodologies
- Expert understanding of digital product management.
- Strong understanding of electronic health records (EHRs) including Epic, patient portals, and ambulatory care practice administration tools.
- Understanding of healthcare scheduling, including online scheduling.
- Knowledge of user experience, user-centered design, and UI/UX frameworks and processes.
- Knowledge of healthcare interoperability data exchange standards (HL7, FHIR, CQL, EDI X12, etc.).
- Ability to drive product analytics to understand feature usage and optimization.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to function well in a high-paced and at times stressful environment.
- Proficient with Microsoft Office Suite or related software.
Cincinnati Bell Technology Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws.
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