Event Marketing Manager

3 weeks ago


Fairfield, United States Robert Half Full time

Job: Channel Marketing Events Manager

Location: Fairfield, NJ

Hybrid Schedule: (10x month onsite)

Travel Requirements: 30% domestic travel (6x per year) with potential for international travel

Compensation: $55-67/HR DOE This role is a CONTRACT-TO-HIRE


The purpose of the Event Marketing Manager is to manage our partner program and lead event management across internal and external events across the year as part of the company’s Partner and Field Marketing activities. The position will interface with internal stakeholders including senior leadership and the Channel Sales Team in the development of the overall partner marketing strategy, primarily involving the management of partner programs and activities.


Major Duties and Responsibilities

  • Development of enhancements, optimizations and annual updates to existing partner program and components for the channel which help partners to grow within an existing program.
  • Management of master list of all partners, and partner program components such as sales incentives, marketing funds and service recognition.
  • Leadership of dealer onboarding experience, including level assignment, funds allocation and overall program coordination.
  • Communication with partners through regular and ongoing communication with partners to provide them with necessary information and tools to thrive.
  • Design and organize events, trade shows and other promotional events to promote products and services.
  • Gathers voice of the field through surveys and focus groups on a regular basis with regular councils and roundtables as part of partner engagement programs.


Supervisory responsibilities

Supervises assigned employee(s) within Partner & Field Marketing team and carries out supervisory responsibilities in accordance with company policies. These responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; conducting performance and salary reviews; rewarding and disciplining employees; addressing complaints and resolving problems; coaching, mentoring, and developing team members to further their skills and knowledge; creating and monitoring development plans; setting performance expectations/goals; forecasting staffing needs and planning for peak times and absences; enforcing department policies and procedures.


Qualifications

  • Bachelor's degree with a major or emphasis in Marketing, Communications or related field.
  • Minimum 5 years of experience in B2B marketing required.
  • Minimum 3 years of experience in a event management required.
  • Experience planning large-scale events of 600+ people or larger.
  • Experience in leading and managing large, complex event projects.
  • Experience with data, measurement, and analytics competency preferred.
  • Superb leadership, communication, and collaboration capabilities.
  • Excellent time-management and organizational skills.
  • Advanced ability to drive creativity and innovation.


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