Product Manager

4 weeks ago

Rochester, United States Laars Heating Systems Full time

Product Manager – Electrical Products

About the Company:


Throughout a history dating back to 1881, Bradford White Corporation has been manufacturing some of the most high-performing, technologically advanced, and energy-saving products to the world market. While many manufacturers continue to move production out of the country, we continue to invest in America.


We are proud to have millions of products installed for millions of satisfied customers all over the world. Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and for 2023 we’ve been recognized as an Energy Star Partner of the Year Sustained Excellence Award Winner for the fourth straight year.


For the Bradford White family of companies, customer satisfaction is our greatest reward, and we remain steadfast in our commitment to deliver products that are Built to be the Best®. Today, we employ more than 1900 employees with headquarters in suburban Philadelphia and manufacturing operations in Middleville and Niles, Michigan and Rochester, New Hampshire.


Primary Function:


The Product Manager – Electric Products is responsible for the management of various product segments within the Laars electric product portfolio. The Product Manager – Electric Products will understand the competitive space and associated customer needs and generate cohesive product strategies and roadmaps to grow the business. The Product Manager will work closely with engineering, sales, marketing, and operations to create feasible business plans and ensure that differentiated products are brought to market. This includes management of the product lifecycle, gathering of customer requirements, and working with sales and marketing to launch new products.

Responsibilities:


  • Product Segmentation Management of Laars Electric Product Portfolio – Strategic planning through daily maintenance
  • Conduct market research to understand customer requirements and trends in the North American market
  • Understand competition through marketing analysis of competitive products (including features, pricing, and position)
  • Monitor and model key financial aspects and competitive positions of the portfolio and recommend product and pricing actions to grow revenue and profitability of the portfolio
  • Marketing liaison to New Product Development (NPD) team
  • Product Marketing Specification creation in coordination with engineering, sales, and operations
  • Product literature technical content review (Specifications, submittals, manuals, etc.)
  • Product Information Management (PIM), per assigned product line
  • Remain up to date on regulatory activities and safety requirements, at the national, state, and local levels
  • Assist in product launch planning and deployment
  • Assist in training support for new product release
  • Other duties as needed


Job Requirements:

  • B.S. in product management, business, or an engineering discipline. MBA preferred
  • Minimum 3 years of product management of manufactured goods within the the plumbing and/or HVAC industry, including heat pump technology
  • Knowledge of commercial electric boilers & water heaters, air-to-water heat pump water heaters and space heating heat pumps
  • Ability to understand mechanical HVAC and domestic hot water systems
  • Superior communication skills, both written and verbal
  • Excellent teamwork skills
  • Ability to work independently with minimal supervision to achieve objectives
  • Ability to prioritize, juggle multiple projects, and meet deadlines
  • Proficient in Microsoft Office including PowerPoint
  • Comfort in working with individuals in and outside of the company at all levels
  • Maintain confidentiality when required
  • Occasional travel required both domestic and international (up to 25% annually)

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