DTV Consumer Insights Leader

Found in: Talent US C2 - 2 weeks ago

Deerfield, United States Fortune Brands Full time

Company Description

Company Description:

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Job Description

JOB SUMMARY:

The Consumer Insights Leader will be a member of the Product Development Design to Value (DtV) organization and is responsible for formulating and managing insights research strategies to drive informed decision-making within the organization. This role requires a deep understanding of consumer insights and research methodologies, and the ability to collaborate effectively with cross-functional teams, particularly with the Consumer Insights & Analytics team and external vendors. The Insights Leader will oversee the development of learning plans, research execution, analysis and synthesis of study results, and the formulation of actionable recommendations to drive informed decision-making and support strategic initiatives.

The Design-to-Value approach integrates consumer, marketplace, design, and cost insights to deliver the ideal consumer experience while unlocking significant margin improvement. This role is a member of an empowered, high performing team that focuses on driving meaningful change across the company by redefining the most strategic product lines.

Position Location:  This role can be based out of any of the Fortune Brand Innovation facilities following a hybrid work schedule. Our Hybrid work schedule provides associates the flexibility to work remote Monday and Friday while being in office Tuesday - Thursday.

RESPONSIBILITIES :

Develop Insight Strategy Plans:

Formulate insights strategic plans that incorporate current industry trends and consumer insights, identifies key knowledge gaps, and maps out a research strategy and timing. Works with Product Manager to structure what we know / don’t know across cross-functional PoV’s. Consider competitive threats / insights that require additional knowledge to support strategic action plans.

Learning Plan Development:

Collaborate with Consumer Insights team to develop comprehensive learning plan objectives, research methodologies, and required study inputs for gaining insights into consumer behavior, experiences, product preferences, and market trends.

Research Strategy and Execution:

Partner with Consumer Insights team to assist in the selection of third-party research vendors, and to execute research activities that acquire the necessary knowledge and insights. Collaborate with Category Management, Sales, Engineering, Marketing, Innovation, or other relevant teams to ensure accurate and comprehensive study inputs. In some cases, create, recruit, and execute agile research methods to gather timely insights and address specific business needs.

Analysis and Actionable Insights:

Analyze study results and provide actionable insights and recommendations to guide strategic decision-making. Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required to create relevant insights and leverage all tools at your disposal to inform business recommendations. Incorporate relevant marketplace trends in analysis and recommendations to influence strategic decision making. Present research findings and insights to internal stakeholders, including executives and team members, in a clear and compelling manner to influence strategic and tactical decisions. 

Cross-Functional Collaboration:

Work closely with Category Managers to structure and consolidate knowledge across cross-functional Points of View (PoVs). Serve as a key contact point between the DtV team and the Consumer Insights & Analytics team, and external vendors for research and data-related activities. Coordinate with User Experience (UX) teams to plan and conduct usability testing as required.

Qualifications

REQUIRED SKILLS/QUALIFICATIONS :

Bachelor's degree in a related field; a master’s degree is preferred. 6+ years of experience in consumer insights, market research, product development, or a related field. Strong knowledge of research methodologies and data analysis techniques. Prior experience in creating, coordinating, and placing surveys (usability testing is a plus). Familiarity with research tools and software, such as user testing platforms, survey tools, and data analysis tools ( Qualtrics, Forsta, Usertesting, Tableau). Demonstrated experience in successfully synthesizing complex and varied data into actionable business insights. Ability to utilize technical and influencing skills, and foster understanding of business strategy for teams. Excellent project management and leadership skills. Effective communication and presentation abilities. Strong problem-solving skills and a strategic mindset. Experience in collaborating with cross-functional teams.

COMPETENCIES :

Consumer focus Collaboration / Team player Communication Planning and aligning Data analysis Strategic decision making

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