Senior Marketing Reporting and Analytics Manager

4 weeks ago

Birmingham, United States Daxko Full time

Job Description

We are looking for a Senior Marketing Reporting and Analytics Manager with a passion for data-driven decision-making to spearhead our marketing analytics and reporting functions. This role is crucial in unifying customer, product, sales, and marketing data to derive insights that will fuel our marketing strategies and automation platforms.

You will be responsible for delivering actionable intelligence to our board, management, and execution teams, crafting compelling data narratives, and developing robust campaign reporting and marketing attribution frameworks. You will have the autonomy to explore new methodologies, tools, and approaches to enhance our analytics capabilities and the opportunity to make a significant impact on the company's growth and strategy through data-driven insights. 

The Senior Marketing Reporting and Analytics Manager will report to the Director, Marketing Operations. 

You will also:

Build a Go-to-market (GTM) reporting framework for marketing that spans management and optimization level reporting across all segments, products, and channels.  Develop and maintain advanced analytics models to track B2B SaaS funnel performance, integrating data from Salesforce and other platforms.  Innovate and implement marketing attribution models and campaign reporting to assess performance and ROI.  Unify customer and product data to identify triggers for marketing automation and customer engagement strategies.  Generate board-level reports showcasing market trends, customer behavior, and directional insights to guide strategic decisions.  Collaborate with cross-functional teams to ensure data integrity and consistency across platforms.  Lead the design and execution of A/B testing frameworks and analyze results to enhance marketing effectiveness.  Provide thought leadership and guidance on best practices in analytics and reporting within the marketing domain and across the commercial go-to market. 

Qualifications

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field.  Five or more (5+) years of experience in marketing operations, reporting and analytics in a B2B SaaS environment.  Expertise in Salesforce dashboards and reporting tools SQL, Python/R, and other analytical tools.  Strong experience in data visualization and reporting tools like Tableau, Power BI, Domo etc.  Proven ability in creating and managing marketing attribution models  Excellent understanding of marketing automation platforms and integration with analytics.  Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.  Exceptional communication and storytelling skills, with the ability to translate complex data into actionable insights for all levels of the organization.  Strong project management skills with a proven record of accomplishment of successfully managing and delivering complex projects on time.  Ability to lead cross-functional teams and collaborate effectively with stakeholders across the organization. Ability to construct data models for reporting and analytics tools. 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

All your information will be kept confidential according to EEO guidelines.

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