Demand Generation Lead

2 weeks ago

Beloit, United States Comply365 Full time

About Comply365 + Vistair

In January 2024, Comply365 and Vistair announced their merger and strategic growth investment from Insight Partners and Liberty Hall Capital Partners. The combination of Comply365 and Vistair creates a leading global provider of compliance, safety and data intelligence technologies serving the aviation, defense and rail industries with over 120 customers located in more than 30 countries on 6 continents.

Comply365 is a leading provider of enterprise SaaS and mobile solutions for content management and document distribution in highly regulated industries, including aviation and rail. Comply365 supports the world's most mobile and remote workforces with targeted and personalized delivery of job-critical data that enables safe, efficient, and compliant operations.

Vistair is one of the world's leading providers of Operational Content Management for aviation technical publications, safety and regulatory content. Vistair is focused on driving market-leading innovation that simplifies the complex Flight Operations, Engineering, Safety and Compliance eco-system across the aviation industry and the defense sector.

Our culture truly sets us apart at Comply365 + Vistair. In addition to our unwavering dedication to our customers and products that we offer, we are, first and foremost, a diverse team of driven, energetic, and passionate individuals who work together to make a direct impact on the future of our company. We have built, and continue to build a world-class, dynamic, and people-first culture. We believe in celebrating one another's achievements, open communication, and transparent leadership.  

About The Position

This is a remote position based in the US Eastern or Central time zone, however, will require travel to our Beloit, WI and Bristol, UK offices on a regular basis for on-site meetings.

We are looking for a highly motivated and skilled Demand Generation Lead who has a passion for data to lead our demand generation initiatives. As part of a dynamic marketing team, this is a key position that requires advanced knowledge of demand generation strategies, a keen analytical thinker and the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company. Reporting to the Director of Marketing, the Demand Generation Lead will develop and execute campaigns to bring qualified leads and clients into the funnel, decide on outreach strategies for different prospect segments and define approaches to using content for generating more high quality MQLS that convert to SQLs and eventually turn into revenue.

Essential Duties and Responsibilities:

  • Analyse data and metrics: set campaign KPIs and supervise the success of marketing initiatives by analysing marketing data.
  • Develop and execute multi-channel demand generation campaigns that have a direct impact on pipeline growth, including content marketing, webinars, campaigns, email marketing, social media and paid advertising.
  • Leveraging our marketing automation tool, Hubspot, build and maintain a robust lead scoring framework to progress MQLs to SQLs, and therefore identify and prioritize high quality leads for sales follow-up.
  • Optimize the lead nurturing process to progress leads along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value.
  • Produce high-quality marketing content that speaks to prospects' and customers' pain points and that highlights the benefits of our product offerings.
  • Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions.
  • Optimise digital campaigns: fine-tune digital campaigns and optimise performance.
  • Manage online marketing channels: utilise SEO, PPC, email marketing, and social media, and optimise each channel's potential to ensure maximum reach, engagement, and conversion.
  • Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.
  • Report on MQLs and SQLs on a regular basis and associated pipeline contribution and report on MQL to close win rate.
  • All other duties as assigned

Required Qualifications and Skills:

  • Bachelor's Degree in Marketing, Communications, or a related field
  • 5+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
  • Experience managing budgets and ability to balance competing priorities effectively.

Why join Comply365 + Vistair? 

You're not just accepting a new job when you join our team. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career: 

  • Remote-first, flexible work environment
  • Unlimited PTO
  • Paid Holidays
  • Comprehensive benefits package (medical, dental, vision, life insurance, disability insurance, HSA, and FSA)
  • Paid leave benefits
  • 401(k) plan with company match
  • Ample learning and development opportunities
  • Employee referral bonus
  • Semi-annual on-site meetings
  • Fun, positive, collaborative environment

Comply365 + Vistair is a global company, and our success draws upon our employees' diverse viewpoints, skills, and experiences. We are proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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