Marketing Business Analyst
4 weeks ago
Duties
Perform a function and service in the Marketing organization that is a critical operational and strategic foundation for planning and execution by providing insights to a data driven organization
Develop visual and interactive dashboards that provide self-service, action-oriented insights to marketers and Global Sales Development leaders and track progress against corporate goals and key performance indicators
Analyze critical business issues, and trends leveraging data from dashboards and other internal data sources
Become a trusted advisor to key marketing stakeholders and present findings to improve Marketing’s contribution to the Sales organization
Partner with team peers, cross-functional business stakeholders, and IT to Client and implement key data driven insights and learnings
Recommend new strategies and ways of measuring Marketing’s performance
Skills:
5+ years of related experience & Bachelor’s Degree.
Experience in working for Marketing or Marketing operations teams
Self-sufficient in gathering, normalizing, and analyzing data from multiple data sources to support ad-hoc reporting & analysis, intermediate level SQL skills required
Advanced skills with Tableau, data visualization and profiling – understanding the best way to display data to tell stories for marketers to make data driven decisions
Advanced skills on MS Excel and manual data management
Intuitive ability to understand what the data is “telling you” versus just reporting numbers
Attention to detail in verifying accuracy and reliability before broadly publishing dashboard updates and results.
Logical thinker that can organize business requirements into functional specifications for technical implementation
Passion for learning and data analysis – Self-motivated and curious, asking clarifying questions to research issues, business needs, and underlying processes
Excellent communication and PowerPoint skills to present insights, methodologies, and recommendations to executives and business stakeholders
Efficient and strong multi-tasker that can keep up and thrive in a fast paced, high performing organization
Passion for learning – Self-motivated and curious, asking clarifying questions to research issues, business needs, and underlying processes.
Project management skills – inventory backlog of deliverable tasks, proactive in seeking prioritization inputs, identifies critical risks and issues, escalates appropriately
Preferred skills & experience:
Supporting Marketing, Sales, or Business Unit pipeline reporting & analysis
Prior experience working at or consulting for Business to Business (B2B) high tech companies
Prior experience working on marketing event analytics
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