Marketing Business Analytics Consultant, Marketing

3 weeks ago

Lakeland, United States Publix Full time
Are you interested in working for a Fortune 100 retailer? Do you want to be able to apply your analytical knowledge and experience to help solve constantly changing business and customer facing opportunities? As a Consultant on the Business Analytics team you will be supporting Publix with Marketing measurement and data science methodologies that support decisions and create solutions related to the financial performance of Publix, its products and services, Publix Marketing campaigns, and customer behavior data.
 
This position consults with business partners across the organization to provide research based recommendations in support of strategic decisions for Publix. This includes managing the development and deployment of analytical solutions by researching and gathering data, performing financial analyses to glean insights, software coding and training end users on the use and interpretation of these solutions. The Business Analytics Consultant reports to the Manager of Marketing Business Analytics & Data Science.
 
Additional responsibilities include:Utilizing data mining and discovery techniques to aggregate data and search for insights.Extracting and aggregating sales data from our data warehouses and joining it to other business and customer data to uncover insights and key business drivers. Focusing on the methodical exploration of Publix’s data to insure business intelligence and predictive analytics techniques used to examine historical store and customer transaction data provide insights into how a business area, store, campaign, or item performed over time and/or in the future.Conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.Determining appropriate coding language to utilize based on the source and analytical methodology that needs to be applied.Selecting the appropriate data, statistical models, financial measurement approach and test methodologies necessary to help tell the business how to merchandise, market, grow, and target customers and stores. Developing user interfaces and self-service applications to support customer usage of the Analytical Solution. This includes decisions related to the user interface design with the appropriate options so the end user can access needed data, reports, graphs, tables, insights, and recommendations with minimal training.Developing and implementing analytical solutions that address business questions faced by decision makers throughout Publix, and translating the outputs of those solutions into actionable tools, insights, and recommendations that can be highly trusted by decision makers to influence decision making for a mixture of high and low profile projects.

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