Analyst, Commerce Media

1 month ago

Chicago, United States Digitas Full time

Overview

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on. 

The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc). 

Most importantly, you must possess a strong inner drive to bring your knowledge and ability to learn quickly to manage both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.

Day to day your role includes:

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts  Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.  Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities  Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch  Running the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track  Aggregate data from retailer UI, retailer API, and other data sources into data storage platforms for both BU and eComm funded activity  Assisting in the development of client-facing campaign performance reports  Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance  Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle  Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities 

Outside of day-to-day 

Keep up to date on industry trends and send highlights to greater team when applicable  Handle ad-hoc reporting requests as they come through 

Qualifications

Digital media familiarity or experience in digital roles (internships included) Basic knowledge of how digital advertising works and can confidently define programmatic  Basic knowledge of media or retail media platforms and active campaign optimization experience is a plus  The ability to organize and manage detailed work  Strong analytical thinking, problem solving and mathematical skills  Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others  Advanced MS Excel skills  A four-year college degree 

Got what it takes? We’d love to hear from you. 

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