Retention Marketing Specialist

4 weeks ago

Newark, United States GTT, LLC Full time
Retention Marketing Specialist
  • Contract Duration 9 Months 
  • Pay rate up to $60.14/hr

Job Background:
  • As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience.
  • You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across Audible apps and websites.
  • This position is open through a contract role for 'x' months and will report to the Director, Retention.
 
Responsibilities include:
  • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about the product, and champion differentiated content.
  • Campaign Execution: Plan, execute, and optimize app and web campaigns with in-house (Audible/Amazon) martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.
  • A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
  • Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
  • Cross-functional collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
  • Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate*** churn rate*** and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
  • Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.
 
Qualifications:
  • 3+ years' experience developing and launching email, on-site, and app marketing campaigns
  • Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business
  • Retention Marketing Specialist with strong project management, organization, and prioritization skills
  • Prior experience working in a cross-functional setup that spans product, tech, QA, program, and international teams
  • Excellent verbal and written communication skills
  • Preference to prior retention marketing experience
 
Benefits:
  • Medical, Vision, and Dental Insurance Plans
  • 401k Retirement Fund
 
About the Company:
  • Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do—from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers.
  • The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.
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#LI-GTT

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