Retention Marketing Specialist

3 weeks ago

Newark, United States Synergy Interactive Full time

Background:

As a growth marketer, this role focuses on enhancing the customer lifecycle experience by driving retention initiatives. Reporting to the Director of Retention, you'll conceptualize, execute, and automate marketing campaigns across various stages of the customer journey, spanning our apps and website.

Responsibilities:

  • Campaign Strategy: Develop comprehensive retention marketing strategies targeting different user segments to boost app engagement and reduce churn rates. These strategies will involve testing approaches to strengthen the value proposition, educate users about the product, and promote unique content.
  • Campaign Execution: Plan, execute, and optimize app and web campaigns using in-house martech tools. Utilize channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.
  • A/B Testing: Conduct A/B tests to assess the effectiveness of various retention tactics. Iterate on campaigns based on performance data to continually enhance results.
  • Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
  • Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction. Provide insights and feedback based on customer data.
  • Retention Metrics Tracking: Monitor and report on key retention metrics like retention rate, churn rate, and customer lifetime value. Provide regular updates to stakeholders on campaign performance and impact.
  • Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to understand user preferences and pain points. Utilize these insights to inform retention strategies and product improvements. Develop a deep understanding of customer interactions with the product.

Qualifications:

  • 3+ years' experience in developing and launching email, on-site, and app marketing campaigns.
  • Strong testing and experimentation skills, with the ability to understand data and derive insights to drive business decisions.
  • Excellent project management, organization, and prioritization abilities.
  • Previous experience in a cross-functional environment involving product, tech, QA, program, and international teams.
  • Excellent verbal and written communication skills.
  • Preference for prior experience in retention marketing.

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