Assistant Director of Fan Engagement

2 weeks ago

Stillwater, United States Oklahoma State University Full time
The Assistant Director of Marketing & Fan Engagement will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of marketing plans for sports & programs as determined in collaboration with supervisor – at this time Cowgirl Soccer, Cowgirl Equestrian, Cowboy & Cowgirl Tennis - while leading the student employment program in assisting with the same. This includes developing & executing: 1) All marketing initiatives that involve teams, spirit, mascot, etc. while creating advertising strategies and requests in collaboration with – and for execution by – other units that engage in promotion (sales, digital strategy, communications, broadcast production, etc.). Manage distribution channels including development & distribution of collateral, such as posters, schedule cards, flyers, roster cards, game programs, etc. while assisting with distribution of sales collateral. Will include appropriate sales collateral and/or sales rep(s) for any initiatives that could produce in-person sales transactions. Will serve as main contact with sport coaches, student-athletes, ops directors, sport administrators, spirit, band, mascot, student spirit orgs, videoboard/TV, in-game sponsorships, and others. 2) Event presentation, with a priority on increasing home venue advantage, enhancing fan experience through entertainment & scripting while activating sponsorships that align with those goals in collaboration with Orange Power Studios (videoboard/TV) and Learfield. 3) Attendance & sales promotions and event themes, incentives, & competition programs 4) Developing & leading fan experience feedback programs, such as surveys and focus groups (including OSU student leadership) and using them to enhance organic word-of-mouth marketing and the fan experience. 5) Coordination with sport programs and Creative Services for content to be used in event presentation and - with Advertising & Sales awareness and approval – advertising efforts 6) Any new, creative, and original ideas to grow attendance & sales to help with these efforts, this position will serve as the primary point of contact for all marketing & gameday elements with sport program reps, Creative Services, Advertising & Sales, Orange Power Studios, Learfield, OSU Spirit, mascots, OSU Cowboy Marching Band, student spirit & leadership organizations, OSU Alumni Association, OSU campus leadership, and others. This position will act as the secondary contact for the pregame Block Party for all Cowboy Football home games. This will include assisting the lead with planning and execution of elements surrounding the fan zone with food trucks, inflatables, and special programming. Performance will be measured by growth in the position’s scoreboard metrics in its sport & program’s crowd noise, total attendance, ticket utilization rate, and fan experience survey ratings, along with retention, sales, and revenue. Additionally, how the position and its team pursues the mission: “Produce America’s Rowdiest Atmospheres and most fun events.” This applies to all sports and programs, including those managed by staff under this position’s leadership.

Must be able to work nights and weekends as most athletic events are scheduled then. Some travel may be required in and out of state in performance of this job.

Due to communication expectations of the position, the incumbent will be required to maintain a cellular or other electronic communication device. The incumbent's salary includes compensation to apply toward the use of their personal cellular device.

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