Senior Marketing Specialist
3 weeks ago
Connect Staffing, Inc. has an opening with one of our favorite mid-sized law firm clients, for a Senior Marketing Specialist with a key focus on business development. This role will work closely with partners and associates as well as the firm's administrative team to develop, advise, and implement marketing initiatives.
Responsibilities:
- Develop and implement comprehensive marketing plans, both short-term and long-term
- Create and monitor attorney business development plans
- Manage the firm's website and print, online, social media, and CRM
- Build relationships with outside marketing-related agencies and suppliers
- Develop and oversee firm branding and promotional plans and campaigns
- Lead public relations initiatives for the firm
- Review and monitor marketing metrics and reporting
- Other duties as assigned
Requirements:
- Bachelor's degree in business administration, marketing, communications, or other related field
- Minimum of 7 years of experience in a hands-on marketing role, preferably in a legal or professional services firm
- Knowledge of Microsoft Office programs, graphic design software, CRM databases, and website development programs
- Professional communication skills, both verbal and written
- Ability to handle multiple projects at once
- Ability to attend after-hours events as needed
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