Digital Stack Product Owner

1 month ago

Salt Lake City, United States Maverik Full time

Starting Range at $,/year + DOE and Bonus Opportunities
Want to help build together the coolest convenience experience on the planet?

As Maverik's Digital Stack Product Owner you will be a part of overseeing the entire digital production process from beginning to end. This role will allow you to utilize your experience with market and customer research, designing the product layout, working with our IT development team, and planning.

You bring your skills, talents, and drive and we’ll give you a great place to work and a rewarding career.

Essential Duties and Responsibilities:

With input from marketing leadership, help oversee the selection, implementation, and optimization of marketing technology platforms and tools, including, but not limited to, data analytics tools, AI/Bots solutions, Digital Asset Management (DAM) systems, SMS marketing platforms, customer segmentation tools, automated UTM/CID codes, and media placement tracking tools. Collaborate with the marketing team to understand their needs and requirements for marketing tech stack functionalities, such as DAM, audience segmentation, customer journey tracking, and analytics tools. Working with marketing, loyalty, FP&A, BI, and IT teams, help manage integrations between different marketing tools and platforms to ensure seamless data flow, track conversions, building segmentations, and optimize performance for marketing initiatives to help drive best-in-class customer experience. Analyze data and metrics to identify opportunities for improving marketing performance and efficiency through technology. For example, optimize DAM usage, maximize Text messaging conversion effectiveness, work with outside agencies to refine UTM codes/Media Placement Tracking, and improve non-loyalty customer information and targeting tactics.Develop and execute appropriate KPIs to measure progress and drive growth initiatives. Stay updated on emerging marketing technologies related to analytics, customer segmentation, AI/Bots, seamless customer surveying tools, and other marketing tech trends to recommend innovative solutions for achieving marketing goals. Help train and support marketing teams using marketing technology tools and platforms effectively. Keeping the customer experience at the forefront, drive business results to meet KPIs and other performance metrics.  Ensure compliance with data privacy group regulations and best practices in all marketing technology activities that contain PII and PPI data. 

Qualifications: Education (Add the degree level and applicable certifications that are preferred)

Bachelor’s Degree in a related field, preferred.

Qualifications: Experience

+ years of development experience with a primary focus on customer engagement. + years of marketing tech stack knowledge. Proven track record of acquisition, conversion, and technical background Google Analytics or Adobe Analytics platform familiarity  Confident, collaborative, and desire to be in a high-functioning team environment. Entrepreneurial mindset with the ability to spot and execute ideas and provide the best solutions for Maverik in the digital environment.  Experience anticipating future customer need states and trends; creating and searching for new and innovative approaches to activities that enhance performance.  Develop and execute appropriate KPIs to measure progress and drive growth initiatives. Experience in retail or a C-store environment, preferred

Qualifications: Team Member Competencies

Excellent interpersonal, verbal, and written communication skills, including strong listening skills Practice operating independently without the need for continuous oversight or direction Proven ability to effectively prioritize and balance competing needs A history of taking the initiative to identify and solve work-related problems Experience in exercising initiative and sound judgment in decision-making

Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

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