Lead Manager Product Insights

3 weeks ago

WinstonSalem, United States British American Tobacco Full time

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change

WE ARE LOOKING FOR A Lead Manager Product Insights

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing, Insights & Foresights

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to

Director Product Insights COE

Number of Direct Reports

N/A

Core Relationships

Internal –Brand Marketing, LEX, Research & Development, Insight & Foresights, Global

External – 3rd Party Vendors

Travel Required

Up to 10%

WHAT YOU WILL BE ACCOUNTABLE FOR

Plans, advises, conducts multiple ad-hoc product research needs for BAT, Reynolds and OpCos Influence and drive collaborators to have detailed project briefs with outlined background, key objectives, and hypothesis Develop and influence relationships across key collaborator groups to deliver a broader impact of product research findings. Build a single consumer view through alignment of insights data sources – working with vendors and ad hoc data reports to develop concise, impactful reports Identifies new sources or ways to optimize consumer product research approaches Drive a culture of collaboration, innovation and positive influence on decision making processes Effectively communicate results to clients across the organization to facilitate decision making process Synthesize information across projects and sources to uncover insights and address macro issues and communicate to stakeholders in story format Ensure projects align with approved guidelines, regulations and law, cadvisingProduct Integrity, Legal, and Tax

CAN THIS BE YOUR FUTURE ROLE?

Have you crafted, implemented and analyzed consumer product research studies? Have you presented out insights and implications in an educational, compelling and memorable manner?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

3+ years in consumer market research and/or related field. Validated analytical and problem solving skills; confirmed experience synthesizing disparate findings Strong skills in quantitative and qualitative market research design, execution, analysis, and reporting Ability to lead multiple projects simultaneously; work with a high degree of independence Discernment and understanding of the role product research plays in strategic and operational planning Critical thinking and ability to translate data to key business implications Capacity for discerning and applying appropriate testing protocols to address objectives (descriptive, discrimination, acceptance, Exceptional report writing and communicating by story Proven ability to influence, persuade others to new/different perspective; negotiate and resolve conflict Excellent communication skills (written and oral), advanced presentation skills Ability to work with a broad range of fields and cross-functionally, collaborate Strong office and database skills Bachelor’s Degree or equivalent experience in Market Research, Business, or related field preferred

BENEFICIAL

Strong statistical understanding/ background Strong presentation skills Clear, concise, and engaging communicator Excellent in Project management

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets Great Place to Work Certified Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Company contributes an additional three percent to 401(k) whether employee participates or not Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) Health Savings Account start-up contribution for employees who elect the high deductible health plan Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents Company paid life insurance of 1x annual base pay ($50,000 minimum) Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance Tuition reimbursement and student loan support Dependent Scholarship Programs Free confidential personal financial counselling service On-site health centers and 24/7 fitness centers at certain company locations A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care concierge service Volunteer service opportunities Extensive training opportunities Company vehicle for eligible employees Mobile phone allowance for eligible employees Paid Leave:Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion) Paid Parental Leave + temporary reduced work schedule opportunityFuneral LeaveShort-Term Disability LeaveLong-Term Disability Leave Jury Duty LeaveMilitary LeaveReleased Time for Children’s EducationCommunity Outreach LeaveOther paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives

Reynolds American its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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