Senior Director Consumer Insights

2 weeks ago

Nashville, United States Johnston & Murphy Full time

The Ideal Candidate

As Sr. Director, Consumer Insights & Analytics, you will collaborate with cross-functional partners to influence the decision-making and strategy development for J&M’s various consumer growth initiatives. You will develop exploratory analyses, design & execute test programs, and develop visualizations to tell story and deliver insights into various life stages of existing customers and improve customer acquisition and retention across J&M retail and direct channels. As a member of the marketing team, this role will reinforce the brand’s commitment to quality, innovation, and service.

How You Will Make an Impact

Utilize sales data, consumer insights and analytics to build relevant consumer journeys and evaluate overall performance. Develop analytical frameworks to solve business problems, create insights, perform detailed analyses, design and measure experiments, develop customer/product segmentations, forecast key KPIs, and utilize models for various business objectives, such as maximizing the share of closet and lifetime value and lowering customer acquisition cost. Maximize consumer engagement by anticipating needs, exceeding expectations, increasing traffic, improving conversion, and driving sales growth through all DTC channels. Focus on the incrementality and the value-creation in everything J&M does to drive strategic insights on customer behavior (engagement RFM, retention, product-mix, sales, etc.), customer needs (pricing, product, convenience, experience, etc.), and existing/new propositions (J&M Insider affinity program, lifecycle programs, sales campaigns, offers, etc.) across all DTC channels. Proactively monitor existing metrics, develop & propose new metrics, and work across the organization to make actionable intelligence available to business stakeholders via dashboards and reporting. Deliver voice-of-the-consumer research insights to the organization inclusive of primary research (surveys, focus groups, and MakerSights product testing) along with syndicated data sources and macro-economic trends. Partner with Marketing and Ecommerce to design, test, measure and refine strategies focused on driving customer acquisition, retention, reactivation, recency, frequency, spend, and lifetime value. Develop forecasting model for DTC business based on lifetime value, RFM, and lifecycle programs and refine based on new learnings and consumer data inputs. Manage CRM database and collaborate with cross-functional partners to maximize data collection and accuracy.

Experience and Skills You'll Need to Have

Minimum of years in the areas of Marketing Analytics, Customer Analytics, Data Science or Consulting. Undergraduate Degree required with analytics and quantitative emphasis, Masters/MBA a plus. Experience in working with cross-functional teams in a fast-paced, collaborative environment and managing priorities among multiple projects. Experience in developing visualization tools such as Tableau, Power BI, or Google Data Studio. Demonstrated ability to dig into the “why” of various results and present data driven insights and recommendations. Strong business judgment and decision-making skills. Ability to manage multiple complex priorities within demanding timeframes. Ability to build effective teams and develop/mentor talent. Strong organization and project management skills with focus on attention to detail and accuracy. Strong understanding of statistical and machine learning concepts and experience in employing these concepts to solve business problems at scale.

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