Marketing Operations Specialist

ABOUT BIP CAPITAL

BIP Capital is an integrated private market investment platform built to create and capture opportunities through BIP Ventures traditional venture anchor funds, an Evergreen equity BDC, and private credit offerings. With a distinctive multi-stage, multi-sector investment approach and a growing array of capital offerings, BIP Capital has generated consistent benchmark-leading returns since 2009.

ABOUT BIP VENTURES

BIP Ventures, the North American-focused venture capital division of BIP Capital, is one of the Southeast's largest and most active VC firms. BIP Ventures partners with extraordinary founders to drive exceptional outcomes. Since 2007, BIP Ventures has invested in the success of B2B software and tech-enabled service businesses at all stages of maturity. In addition to capital, it supports entrepreneurs with access to infrastructure, acumen, and talent, resulting in category-leading companies. For more information, visit bipventures.vc or follow BIP Ventures on LinkedIn, Instagram, or X @bipventures.

OUR PHILOSOPHY

We are fiduciaries, but more than that, we are ethical, honest partners who serve, educate, and protect our founders and investors. We take on the challenges and complex conversations because we operate out of integrity and genuine care.

WORKING ON BIP'S PLATFORM TEAM

At BIP Capital, we hire intelligent, driven individuals who prioritize teamwork, trust, and a collaborative approach. This mindset extends to how we engage with our founders and investors, ensuring positive, impactful partnerships. Our team consists of high IQ and EQ professionals with diverse experiences spanning operational roles, entrepreneurial ventures, and private market investing. This unique blend of expertise enables us to offer deep, well-rounded support to our founders, investors, and advisor partners, fostering innovation and growth across Our company and the companies we serve.

ABOUT THE ROLE

As a Marketing Operations Specialist at BIP Capital, you will play a critical role in driving marketing operations across five unique brands, reporting directly to the Senior Marketing Manager. You will manage and optimize the marketing technology stack, including HubSpot and CRM systems, while ensuring streamlined workflows, actionable analytics, and seamless multi-channel campaigns that enhance brand visibility and engagement. Through your initiative, technical expertise, and project management skills, you will contribute to BIP’s mission of fostering impactful partnerships with founders, investors, and advisors by maximizing the effectiveness and ROI of our marketing efforts. This role is ideal for someone with experience in a startup or agency setting who can balance creativity with strategic thinking to adapt and succeed in a fast-paced, highly regulated, multi-brand environment.

Requirements

KEY RESPONSIBILITIES

Marketing Operations

• Own, execute, and optimize investor communications and our marketing CRM, ensuring effective workflows, contact list data health, and seamless integration with HubSpot, Zoom, and other tools.
• Develop and manage HubSpot workflows for transactional and marketing emails, supporting digital activations for in-person and virtual events.
• Oversee all brand websites hosted on Webflow, integrated with HubSpot, Google Analytics, Google Search Console, and other marketing software, and monitor analytics for opportunities and infrastructure improvements.
• Use DataBox to create data dashboards, track KPIs, and generate insights for marketing strategies and reporting to stakeholders.
• Manage and distribute content across multiple platforms, including LinkedIn, YouTube, and Buffer, for optimal reach and engagement.
• Actively contribute and create operational enhancements for the five brands’ marketing support by identifying growth opportunities, acquiring internal buy-in, and executing to a high degree.
• Campaign and Workflow Management
• Build and manage multi-channel workflows in HubSpot, ensuring alignment with various brand strategies.
• Create and optimize email campaigns and other touchpoints, adapting approaches to meet the fast-paced marketing needs and deliverables.

Data Reporting and Analysis

• Generate regular performance reports to track ROI, suggest optimizations, and make data-driven recommendations. Leverage A/B testing and insights to improve strategies continually.

Podcast and Media Management

• Proficiency with podcast software like Riverside and PodBean is essential for supporting media creation across brands.
• Act as a conduit between content creation and distribution, ensuring strategic alignment and consistency across platforms.
• Identify distribution channels and impactful partners to increase podcast reach, audience, and impact.

Collaboration and Innovation

• Collaborate with the marketing team, internal teams, and external stakeholders, building strong relationships to support the firm’s marketing objectives.

• Embrace a proactive, solutions-oriented approach, including contributing ideas and identifying ways to integrate AI tools to drive efficiency.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Business, Communications, English, or related field.
• Experience: 3-5 years in marketing operations and digital marketing, ideally in a startup, agency environment, and/or venture capital, private equity, or financial services industry.

• Tool Proficiency:

• **CRM and Marketing Platforms: HubSpot (Marketing/CRM), Webflow.
• **Analytics and Reporting: Google Analytics, Google Search Console, Excel, Airtable, DataBox.
• **Content Creation: Canva, Descript, Semrush, Loom.
• **Social Media and Media Management: LinkedIn, Buffer, YouTube, podcast software (e.g., Riverside, PodBean).

• Adaptability and Initiative: Proven ability to navigate a fast-paced environment, handle multiple brands, and adapt to shifting priorities.
• Analytical Skills: Strong data analysis and reporting abilities, with experience in tools like DataBox.
• Communication Skills: Clear and effective writing and communication skills, capable of working with diverse teams and stakeholders.
• Innovation and Curiosity: Passion for innovation, intellectual curiosity, and resourcefulness.
• Regulatory Awareness: Familiarity with adhering to industry regulations, including SEC compliance, that impact marketing operations.

SUCCESS METRICS

• At 90 Days: Develop a strong understanding and proficiency of HubSpot operations, specifically demonstrating the ability to maintain each brand’s unique structure and target audience.
• At Six Months: Make data-informed recommendations to enhance email strategies and support ongoing optimizations.
• At One Year: Fully integrate into the team, with demonstrable contributions to campaign performance and fundraising efforts.

Benefits

WHY JOIN BIP CAPITAL

• Top-quartile Performance: We are a leading venture capital firm in a vibrant tech ecosystem offering national prominence.
• Internal Growth: We foster critical thinking and promote internal advancement from day one.
• Unique Value Proposition: Our firm boasts a robust, defensible value proposition supported by a high-net-worth investor base.
• Merit-based Environment: We encourage you to bet on yourself, leveraging your merit to excel and thrive.
• Benefits: We offer a comprehensive benefits package that includes competitive salaries, health and wellness plans, retirement savings options, paid time off, professional development opportunities, and various employee well-being programs.

If you have a passion for venture capital, we invite you to embark on a journey with a team committed to high performance, innovation, and collaboration. Join us and build your future with confidence.

For more on BIP Ventures, please visit www.bipventures.vc.

BIP Ventures is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. BIP Ventures is also committed to compliance with all fair employment practices regarding citizenship and immigration status.