Digital Marketing Specialist

3 months ago

Atlanta, United States WebMD Full time

Description

Position at WebMD

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry-including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise-offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

JOB SUMMARY The Digital Marketing Specialist supports WebMD Ignite's business objectives by developing innovative marketing campaigns that increase awareness and demand for WebMD Ignite solutions and services. This person is responsible for key marketing initiatives including lead generation and nurturing, promotions, and overseeing tactical execution of account-based marketing campaigns. The Digital Marketing Specialist also develops compelling messaging and campaigns targeting B2B audiences in the digital health, health plan, hospital, and care management markets.

DUTIES & RESPONSIBILITIES
  • Works with Strategic Marketing to create innovative B2B marketing campaigns that convince more organizations to choose WebMD Ignite solutions.
  • Drafts, gains consensus on, and implements plans for marketing projects.
  • Works with creative team and outside vendors to execute effective marketing projects in collaboration with a wide variety of WebMD Ignite roles, including executives, product and product marketing managers, sales executives, and account managers.
  • Conducts marketing research and collaborates with others to develop compelling messaging.
  • Designs and executes marketing automation and lead nurturing programs, including creating drip campaigns, scoring leads, and reporting performance.
  • Develops and implements advertising strategy. Identifies best opportunities, manages budgets, develops assets, and analyzes results.
  • Creates and executes marketing plans for conferences, trade shows, and other events.
  • Works with general supervision and exercises a moderate level of self-direction.
  • Performs other duties, or special projects, as assigned.

QUALIFICATIONS
  • Bachelor's degree in marketing, communications, English, or equivalent experience.
  • 3 years' experience creating compelling and creative marketing, communications, and public relations projects for B2B audiences.
  • Working in health care and demonstrated understanding of the health care market a plus.
  • Excellent verbal and written communication skills.
  • Exceptional organization skills and the ability to manage multiple, diverse projects in a fast-paced environment.
  • Competency with DemandBase or 6sense platforms a plus.
  • Competency with GSuite, MS products (Word, Excel, Outlook, PowerPoint) required; familiarity with Adobe Creative Suite, and Salesforce a plus.
  • Strong knowledge of direct marketing, design/layout best practices.
  • All offers are contingent upon the successful completion of a background check.

To perform this job successfully, an individual must be able to perform the essential functions satisfactorily with or without reasonable accommodation.

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