Associate Director, Data and Analysis

2 weeks ago

Irving, United States Digitas Full time

Overview

Guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, and/or online testing strategy Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies Expanding client work, including building recommended approaches and scope Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc. Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) Managing efficient execution of projects, including the implementation of best practices Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company Strong client relationship and communication skills, with experience managing multiple projects across teams Experience managing a team Strong analytical, critical thinking, and problem solving skills Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.) Passion for online advertising and emerging trends in the digital landscape The ability to thrive in a fast-paced and deadline-driven environment

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