Senior Marketing Reporting and Analytics Manager

4 weeks ago

Birmingham, United States Daxko Full time

Job Description

We are looking for a Senior Marketing Reporting and Analytics Manager with a passion for data-driven decision-making to spearhead our marketing analytics and reporting functions. This role is crucial in unifying customer, product, sales, and marketing data to derive insights that will fuel our marketing strategies and automation platforms.

You will be responsible for delivering actionable intelligence to our board, management, and execution teams, crafting compelling data narratives, and developing robust campaign reporting and marketing attribution frameworks. You will have the autonomy to explore new methodologies, tools, and approaches to enhance our analytics capabilities and the opportunity to make a significant impact on the company's growth and strategy through data-driven insights. 

The Senior Marketing Reporting and Analytics Manager will report to the Director, Marketing Operations. 

You will also:

Build a Go-to-market (GTM) reporting framework for marketing that spans management and optimization level reporting across all segments, products, and channels.  Develop and maintain advanced analytics models to track B2B SaaS funnel performance, integrating data from Salesforce and other platforms.  Innovate and implement marketing attribution models and campaign reporting to assess performance and ROI.  Unify customer and product data to identify triggers for marketing automation and customer engagement strategies.  Generate board-level reports showcasing market trends, customer behavior, and directional insights to guide strategic decisions.  Collaborate with cross-functional teams to ensure data integrity and consistency across platforms.  Lead the design and execution of A/B testing frameworks and analyze results to enhance marketing effectiveness.  Provide thought leadership and guidance on best practices in analytics and reporting within the marketing domain and across the commercial go-to market. 

Qualifications

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field.  Five or more (5+) years of experience in marketing operations, reporting and analytics in a B2B SaaS environment.  Expertise in Salesforce dashboards and reporting tools SQL, Python/R, and other analytical tools.  Strong experience in data visualization and reporting tools like Tableau, Power BI, Domo etc.  Proven ability in creating and managing marketing attribution models  Excellent understanding of marketing automation platforms and integration with analytics.  Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.  Exceptional communication and storytelling skills, with the ability to translate complex data into actionable insights for all levels of the organization.  Strong project management skills with a proven record of accomplishment of successfully managing and delivering complex projects on time.  Ability to lead cross-functional teams and collaborate effectively with stakeholders across the organization. Ability to construct data models for reporting and analytics tools. 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

All your information will be kept confidential according to EEO guidelines.

  • Senior Manager, Data Analytics

    2 months ago

    Birmingham, United States Genuine Parts Company Full time

    Senior Manager Data Analytics The Senior Manager Data Analytics is responsible to deliver insight and opportunity from business strategy with the use of data analytics. This includes the collaboration with stakeholders to understand data needs, creation and maintenance of data engineering and reporting in support of analytics, and the implementation of...

  • Senior Manager, Data Analytics

    3 weeks ago

    Birmingham, United States Genuine Parts Company Full time

    Senior Manager Data Analytics The Senior Manager Data Analytics is responsible to deliver insight and opportunity from business strategy with the use of data analytics. This includes the collaboration with stakeholders to understand data needs, creation and maintenance of data engineering and reporting in support of analytics, and the implementation of...

  • Senior Manager, Data Analytics

    3 weeks ago

    Birmingham, United States Genuine Parts Company Full time

    Senior Manager Data Analytics The Senior Manager Data Analytics is responsible to deliver insight and opportunity from business strategy with the use of data analytics. This includes the collaboration with stakeholders to understand data needs, creation and maintenance of data engineering and reporting in support of analytics, and the implementation of tools...

  • Senior Product Marketing Manager

    4 weeks ago

    Birmingham, United States Daxko Full time

    Company Description Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members. Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in...

  • Senior Product Marketing Manager

    7 days ago

    Birmingham, Alabama, United States Daxko Full time

    Company DescriptionDaxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCCand every type of organization in...

  • Senior Marketing Manager

    1 month ago

    Birmingham, United States Launch2Retail Full time

    WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach, Florida ,...

  • Senior Vice President, Advanced Media Analytics

    1 week ago

    Birmingham, United States Spark Foundry Full time

    Job Description We're looking for SVP who: Can help evolve the Data Sciences/Advanced Analytics/Modeling capability within the practice Can help provide strategic thought leadership and subject matter expertise on Advanced Analytics/Modeling techniques to enhance our capabilities and bring new opportunities, approaches, ideas, perspectives, etc....

  • Data and Analytics Manager

    3 weeks ago

    Birmingham, United States Regions Full time

    Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed,...

  • Marketer

    2 weeks ago

    Birmingham, United States Preferred Care at Home of Greater HuntsvilleBirmingham Full time

    Position: Marketer Company: Preferred Care at Home Location: Birmingham, AL Type: Full time Overview: Preferred Care at Home, a leading home care agency, is seeking a dynamic and results-driven Marketer to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to increase brand awareness and drive...

  • Data and Analytics Manager

    7 days ago

    Birmingham, Alabama, United States Regions Bank Full time

    Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed,...

  • Manager of Analytics

    4 weeks ago

    Birmingham, United States PeopleSuite Talent Solutions Full time

    Job DescriptionJob DescriptionScope of PositionThis role will be responsible for leading a team in both Data & Analytics which is part of the Intelligence department and would have 2 direct reports to start (BI Developer & BI Analyst) and will be responsible for leading and coaching a team, taking high-level objectives & priorities, and disseminating the...

  • Manager of Analytics

    4 weeks ago

    Birmingham, United States PeopleSuite Talent Solutions Full time

    Job DescriptionJob DescriptionScope of PositionThis role will be responsible for leading a team in both Data & Analytics which is part of the Intelligence department and would have 2 direct reports to start (BI Developer & BI Analyst) and will be responsible for leading and coaching a team, taking high-level objectives & priorities, and disseminating the...

  • Manager of Analytics

    1 week ago

    Birmingham, Alabama, United States PeopleSuite Full time

    Scope of PositionThis role will be responsible for leading a team in both Data & Analytics which is part of the Intelligence department and would have 2 direct reports to start (BI Developer & BI Analyst) and will be responsible for leading and coaching a team, taking high-level objectives & priorities, and disseminating the specific deliverables to the team...

  • Manager of Analytics

    3 weeks ago

    Birmingham, United States PeopleSuite Talent Solutions Full time

    Job DescriptionJob DescriptionScope of PositionThis role will be responsible for leading a team in both Data & Analytics which is part of the Intelligence department and would have 2 direct reports to start (BI Developer & BI Analyst) and will be responsible for leading and coaching a team, taking high-level objectives & priorities, and disseminating the...

  • Manager Data Analytics

    3 weeks ago

    Birmingham, United States SCA Health Full time

    OverviewToday, SCA Health has grown to 11,000 teammates who care for 1 million patients each year and support physician specialists holistically in many aspects of patient care. Together, our teammates create value in specialty care by aligning physicians, health plans and health systems around a common goal: delivering on the quadruple aim of high-quality...

  • Manager Data Analytics

    3 weeks ago

    Birmingham, Alabama, United States SCA Health Full time

    OverviewToday, SCA Health has grown to 11,000 teammates who care for 1 million patients each year and support physician specialists holistically in many aspects of patient care. Together, our teammates create value in specialty care by aligning physicians, health plans and health systems around a common goal: delivering on the quadruple aim of high-quality...

  • Data and Analytics Manager

    2 weeks ago

    Birmingham, Alabama, United States Regions Bank Full time

    Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed,...

  • Data and Analytics Manager

    1 week ago

    Birmingham, Alabama, United States Regions Bank Full time

    Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed,...

  • Senior Financial Reporting Analyst

    1 week ago

    Birmingham, Michigan, United States OneStream Software Full time

    Senior Financial Reporting AnalystLocation: Birmingham, MI - HybridEmployment Type: Full-TimeCompensation: $85, $110, Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience.Benefits Offered: Vision, Medical, Life, Dental, 401KABOUT THE JOBWe are looking for a Senior Financial Reporting Analyst to join the...

  • Senior Financial Reporting Analyst

    7 days ago

    Birmingham, Michigan, United States Onestream Full time

    Senior Financial Reporting Analyst Location: Birmingham, MI - Hybrid Employment Type: Full-Time Compensation: $85, $110, Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience. Benefits Offered: Vision, Medical, Life, Dental, 401K ABOUT THE JOB We are looking for a Senior Financial Reporting Analyst to join...