Brand Manager

2 weeks ago

Lakeville, United States POST CONSUMER BRANDS Full time
Business Unit Overview

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. Were always searching the center store for the next exciting product to add to our portfolio, and right now, were growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Thats where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, were just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and were always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference thats evident on grocery store shelves and families tables across North America.


Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 


Responsibilities

Overview

This position is responsible for strategic growth plans and delivery of revenue and profitability goals. The incumbent must be the chief architect of the portfolio, weaving together all components of the 4 Ps into a consistent, effective brand positioning that delivers on a compelling consumer need. Through influence and effective partnering, the incumbent will align the organization to the key strategies and annual plans of the assigned brand while rallying the sales force to flawless execution of stated goals. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in teams initiatives.

Responsibilities and Accountabilities

Brand Leadership Provide a compelling sense of direction for the brand and the team. Steward the brand architecture and ensure alignment of strategy with the marketing execution and the 4 Ps of positioning (product, price, place, and promotion).

Know the consumer and the competition inside and out make decisions based on the unique needs of this consumer and/or category in order to drive demand.

Train and develop others direct reports and cross functional team members to maximize performance of the brand. Growth Planning & Idea Leadership -- Responsible for the development and execution of a compelling brand strategy, annual brand plans, and jobs to be done of future innovation.

Partner extensively with Insights & Strategy, Innovation, Category Development, Creative Services, Shopper Marketing, Sales, and Operations to ensure alignment of volume and profitability targets to overall technology platforms. Builds in key measures and agreed contingencies to ensure delivery of growth plan.

Further partner with the Integrated Marketing Communications team to ensure compelling agency briefs, media strategy, and total brand communications. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution.

Deliver effective Communication Exhibit strong communication and interpersonal skills when interacting with various levels of the organization. Resist the urge to report facts and push to tell a deeper, actionable business story. Provide clear prioritization and aligns resources to deliver against key priorities.


Qualifications

Education

Bachelors Degree required, MBA Preferred.

Experience

Minimum of 5-7 years in marketing management of consumer packaged goods

Other Characteristics

Knowledge of consumer packaged goods marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, pricing, innovation, and strategic business planning

Key Leadership Traits:

Agility -- Knows how to appropriately apply rigor of research and analysis to the level of risk anticipated in any endeavor. Able to move with purposeful urgency and shift gears seamlessly, when needed. Contingency planning and objective analysis are critical.

Focus -- Builds a robust pipeline of opportunities, yet able to focus an organization on the critical few things that must be achieved. Knows when to ideate and when to execute and ensures the organization is clear on work plans and launch cadence.

Accountability -- Self-assured with ego in check. Hunger to identify what is working and improve that which is not. Dedicated to keeping the organization abreast of critical initiatives and performs effective post launch analysis without triggering defensiveness in others.

People developer -- Servant leader with patience to teach and mentor. Able to provide direct reports room to run and does not mistake style for substance. Knows when to lead and when to follow.

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