Marketing Agent

4 weeks ago


Dayton, United States Percepta House Full time

Job Title: Marketing Agent

Location: Dayton, OH

Job Type: Full-Time

Job Summary:

We are looking for a dynamic and results-oriented Marketing Agent to join our team. The ideal candidate will have a strong understanding of marketing strategies, excellent communication skills, and a passion for creating impactful campaigns that drive engagement and sales. This role involves working closely with our marketing and sales teams to develop, execute, and optimize marketing initiatives across multiple channels.

Key Responsibilities:

  1. Campaign Development & Execution:

    • Collaborate with the marketing team to plan, create, and execute marketing campaigns that align with the company's goals.
    • Manage day-to-day marketing activities, including social media, email marketing, content creation, and paid advertising.
  2. Market Research & Analysis:

    • Conduct market research to understand target audiences, industry trends, and competitors.
    • Analyze campaign performance data to assess effectiveness and identify areas for improvement.
  3. Lead Generation & Nurturing:

    • Develop strategies for generating leads and nurturing them through the sales funnel.
    • Track and report on lead generation performance metrics.
  4. Relationship Management:

    • Build and maintain strong relationships with clients, partners, and other stakeholders.
    • Act as a brand ambassador to represent the company in the best possible light in all marketing initiatives.
  5. Data-Driven Decision Making:

    • Utilize analytics tools to measure, analyze, and report on the effectiveness of marketing campaigns.
    • Make recommendations based on data to optimize campaigns and maximize return on investment (ROI).

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Proven experience in marketing, preferably in a digital or content-focused role.
  • Strong understanding of various marketing platforms and tools (e.g., Google Analytics, social media platforms, email marketing tools).
  • Excellent written and verbal communication skills.
  • Ability to think creatively and strategically.
  • Strong organizational skills and attention to detail.


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