Regional Marketing Director

Description

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The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations. Oversees team efforts to plan and carry out local and regional marketing initiatives and supports strategic and tactical marketing efforts throughout the organization driving subscriber growth at the regional level. Assists with the development and alignment of local and regional marketing, advertising and promotional activities. Helps creates and drives implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives. Monitors, reviews and reports on marketing activities, local competition, sales impact and budget execution. Severs as a local representative at regional marketing events, representing Cable One with a focus on subscriber growth.

The Director, Regional Marketing will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within region.

What you will do to contribute to the company's success

Oversees Marketing teams, leaders and processes.

Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs.

Oversees and owns all facets of Marketing, including:

Market planning and analysis,

Brand management,

Customer insights,

Strategy development,

Segmentation,

Creative development,

Go-to-market strategies,

Channel management,

Customer lifecycle management and retention.

Supports the implementation of go-to-market strategies, including product, price, promotion and place.

Aligns Marketing’s targets with sales and distribution teams.

Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows.

Builds and nurtures relationships with media, third-party service providers and other stakeholders.

Directs and supports market research collection, analysis and interpretation.

Key Attributes:

Leadership – Creates energy to secure promise of positive change, inspires others and instills confidence with credible knowledge and personal commitment, communicates directly about priorities and direction, practices kind candor

Intellectual Curiosity - Has an innate desire to learn, questions the status quo, and has a genuine passion for acquiring knowledge to better themselves and the organization

Growth Mindset – Encourages continual evolution, comfortable not being expert in everything, proven ability to empower others, fosters environment of open communications, receptive to ideas, challenges, risks

Courage & Independent Thinking - Asserts themselves when it is least comfortable to do so, gives voice to minority opinions, perseveres through adversity

Communication Skills - Able to skillfully communicate to different internal and external audiences across a wide variety of circumstances, comfortably handles Q&A and is media savvy, creates compelling and authentic narratives that drive understanding and inspire engagement

Stakeholder Influence - Understands and balances the at times competing needs and goals of multiple stakeholder constituencies, builds effective relationships and partnerships through collaboration, acts fairly and in good faith

Critical Competencies:

Vision and Strategy - Creates a compelling, business-relevant vision for the organization, leads with a strategic and competitive mindset to create long-term value for all stakeholders, anticipates future possibilities and shapes operating plans to secure the best possible outcomes.

Associate Centricity - Vigilant about putting associates first and ensuring they are supported, encouraged, and their ideas are requested and heard when making decisions about future business practices, products, or services.

Customer Centricity - Vigilant about developing solutions based on customer insights and creating a customer experience that fosters customer loyalty.

Financial and Operating Savvy - Proven track record of consistently delivering upon financial and operating goals.

Offensive and Defensive Agility - Translates competitive mindset into actionable strategies, with the ability to play both offense and defense as needed to achieve organizational goals.

Data-Driven Decision Making - Harnesses the power of data and business intelligence to inform and influence critical decisions, balancing objective inputs with executive experience.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or advanced degree in Marketing or Business preferred

8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts.

Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM)

Experience in developing and executing successful marketing strategies and campaigns.

Demonstrated ability to drive customer acquisition and retention.

Knowledge of telecom infrastructure, technology, and market trends.

Knowledge of regional market trends and customer behaviors.

Experience in developing and executing successful marketing strategies and campaigns.

Ability to think creatively and innovatively to develop new marketing ideas and strategies.

Strong strategic planning skills to align regional marketing efforts with overall company goals.

Strong project management skills to oversee multiple marketing initiatives simultaneously.

Ability to manage budgets and resources effectively.

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Core Competencies:

Committed: Values each customer while working hard to keep their business and support our communities.

Helpful:  Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.

Proactive:  Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.

Personal:  Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits:

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

Medical, dental, and vision plans – start when you start

Life insurance (self, spouse, children)

Paid time off (vacation, holiday, and personal/sick days)

401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)

Group Legal plan with Identity Theft Protection

Total comp of base plus bonus up to $19 an hour Relocation assistance is available for the right candidate.

Additional Perks:

Tuition reimbursement (up to $5,250 on 1st year)

Free cable and internet services to associates who live in a serviceable area

Annual community support to various organizations across the U.S.

Associate recognition & awards programs

Advancement opportunities

Collaborative work environment

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