Sr. Social Analyst

4 weeks ago


Chicago, United States Razorfish Full time

Job Description

As a Sr. Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. 

In this role, you will be a Creator working on one of the largest retail store chains in the world that sells soaps, lotions, fragrances and candles - making social-first content that breaks through feeds across TikTok, Instagram, YouTube, Facebook and X.

This important job specifically focuses on creating trend-led social content - working alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways.

If you are obsessed with social trends, love making content, and are just as strong conceptually as you are editing and shooting content…then this is a dream job for you

Key Responsibilities:

Help spot relevant trends happening across social channels - specifically TikTok, Instagram and YouTube in collaboration with the team

Concept social content ideas - including creating mood boards and storyboards to convey your idea and creative approach

Work with a producer to bring your content ideas to life - which could range from re-mixing existing brand assets to shooting low-fi content of product from your phone or capturing content at an event activation

Editing your content and applying things like text overlays, emojis, and music

Ideating around bigger campaign activations in collaboration with the creative director, partner agencies and the client’s in-house creative team

Providing ad hoc support around real-time content creation needs as they arise

Qualifications

3-5 years of experience working in social marketing in a Creator role

Proven experience making social-first content - especially video - for well-known brands (CPG, fashion and/or accessory brands are a plus)

Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram 

Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut

Strong graphic design skills including expertise in Adobe Creative Suite

Strong photography skills including ability to capture event-based and store-based content

Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds

What Makes the Successful Candidate:

Ability to concept on your own and clearly convey your idea to the team and clients

Constant pulse around what’s trending culturally on social platforms

Love for creating content that will stand out in feeds and feels native to the platform

Proactively coming to the team with new ideas and fresh ways to capture content that will drive engagement with the brand and attract new audiences

Ability to edit things quickly and adapt to tight timelines in order to capitalize on timely opportunities

General understanding of social analytics and what makes content spread across social feeds

Strong attention to detail, highly organized and process-driven

Excellent written and verbal communication skills with ability to present ideas and information clearly

Good interpersonal skills and highly collaborative attitude

Keen eye for detail is a must

Experience using AI tools such as Adobe Firefly, Dall-E, Bria, Google Imagen and MidJourney is a major plus


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