Marketing Communications Manager
3 weeks ago
GDM: Evolving Agriculture
Did you know that 45% of global soybean production comes from GDM genetics?
GDM is a leading company in plant genetics that applies state of the art technology to research and develop our elite germplasm. Our culture is in our company's DNA, creating a collaborative team of curious innovators who operate with agility, transparency and respect. At GDM, our goal is to create a workplace where every employee feels valued and aligned with the future of our business. If you are looking for your next opportunity to grow, GDM is a great fit for you.
Join us
Job Summary:
The Marketing Communications Manager will create and execute all marketing communications strategies for all GDM brands in the North America territory.
Duties/Responsibilities:
- Oversee the development and delivery of integrated marketing communication plans that contribute to achieving the commercial objectives for the organization.
- Work in partnership with brand managers and sales teams to design and execute comprehensive marketing communications plans for key product segments and cross-business strategic initiatives.
- Build and maintain detailed customer profiles for each brand by identifying key target segments, such as farmers, distributors and agri-retailers. Conduct market research and continuously refine customer personas based on the need, behavior and feedback.
- Design, execute and oversee multi-channel marketing campaigns.
- Serve as a critical partner for product marketing team, developing a deep understanding of portfolio and product objectives, brand value propositions and target customers.
- Ensure cohesiveness between overlapping brands.
- Performs other duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite or related software.
Education and Experience:
- Bachelor's degree in Marketing, Communications, Business and/or related field.
- A minimum of five years of marketing communications experience with demonstrated expertise in creating, positioning and launching brands in close collaboration with stakeholders.
Supervisory Responsibilities:
- None
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at a time.
We Invest in You
- Warm and welcoming environment
- Growth opportunities
- Health benefits for you and your family starting the first of the month after you start
- Four weeks of paid time off with additional weeks added based on years of service
- Parental leave policy with five weeks paid time off for mother and father
- Retirement savings plan with employer match
- Employer paid life insurance
- 11 paid holidays plus a floating holiday to use at your discretion
- Catered lunches on the days you work at the GDM office
GDM Seeds is an Equal Opportunity Employer
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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